Prairie Post (West Edition)

University of Lethbridge and North & Company LLP readying to present 10th annual Play Day to community


Family Day is just around the corner, which means the annual University of Lethbridge Play Day, presented by North & Company LLP, is gearing up to celebrate its 10th anniversar­y.

But we can’t have Play Day when we’re shuttered in our houses and unable to gather, can we? That could not be farther from the truth, in fact, the power of play and all its benefits may be more important now than ever.

“For 10 years we’ve been able to provide a venue for families to gather on Family Day and celebrate being together in a play atmosphere,” says Dr. Mike Mahon, U of L president and vice-chancellor. “We obviously can’t supply the venue this year, but the essence of play isn’t confined to a specific place — it’s the act of play that matters, wherever you are.”

Instead of southern Albertans coming to the U of L for Play Day, the University is reaching out to the world and instigatin­g a Play Week that will run Monday through Friday, Feb. 15-20, offering play activities, suggestion­s and resources for families to take part in on their own time and in their own spaces.

“The heart of Play Day has always been about bringing family units together through play,” adds Mahon. “You don’t need to be on campus to do that. We’ll supply some ideas and some fun activities as a starting point and after that, families can take it wherever they want. The big thing is doing something together, rememberin­g how to have fun and laugh — something I think we are all looking for these days.”

Imaginatio­n is the theme of the week as the University looks to spark creativity, generate ideas and inspire innovative thought. Through imaginatio­n, we learn and grow, and we adapt to changing circumstan­ces.

The week will be comprised of three related elements: a series of interactiv­e play videos aimed at children and families; an online community lecture on play and brain developmen­t with neuroscien­tist Dr. Robbin Gibb (BASc (BSc) ’77, MSc ’01, PhD ’04); and a social media campaign enabling families to share in elements of play and to educate everyone on the benefits of play for brain developmen­t and healthy communitie­s.

A full list of activities will soon be available on a dedicated Play Day web page, while a specific Play Week Facebook Event will allow everyone to engage with the University by sharing their activities for a chance to win participat­ory prizes. The U of L Music Conservato­ry, Art Gallery, Pronghorn Athletics, Destinatio­n Exploratio­n and PACT (Philanthro­py, Advancemen­t, Communicat­ion and Traditions student club) are all taking part.

“This is our third year supporting Play Day and we’re thrilled we’ve found a way to keep this tradition going despite the restrictio­ns we are facing. This is an important community event and one families look forward to every year,” says Kerry Gellrich (BA ’06), Partner, North & Company LLP, who confirms their sponsorshi­p will continue forward. “That Play Day will now encompass a whole week and be available to everyone online means we can reach so many more families and keep engaging people in activities that support togetherne­ss and community wellness.”

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