DO WE REALLY NEED THAT?
EGO HYGIENE Finally—men needn’t risk harming their masculinity every time they visit the drugstore. If you haven’t heard, Unilever offers the Q-tips Men’s Pack, a bundle of cotton swabs that are identical to the regular ones but promise to be so much more. According to the packaging, these Q-tips are the “ultimate multi-tool” and are necessary for “detailing, cleaning and building.” What are men supposed to be building inside their ears? We might never know—and that’s totally fine with us.
Not every TV series needs swag. Case in point: in July, wine curators Lot18 announced a collection of bottles based on The Handmaid’s Tale, Margaret Atwood’s book-turned-show in which women are enslaved by a totalitarian state. The products’ descriptions left many wondering if they already live in a dystopian future: “Completely stripped of her rights and freedoms, Offred must rely on the one weapon she has left to stay in control—her feminine wiles. This French Pinot Noir is similarly seductive,” read one, referring to the series’ protagonist. As it turns out, a tie-in with a story about women being exploited for their reproductive capabilities didn’t make for a popular summer promotion. Facing backlash, Lot18 cancelled the wines within 24 hours. Not so blessed were the fruits.
AN OVERCOOKED IDEA
It’s a problem that’s plagued humans since the invention of the toaster: you drop your bread into the appliance, then watch it emerge charred. Last January, Griffin Technology announced it had solved this conundrum with its Connected Toaster, which is controlled by an app that allows users to dial in a temperature and heating time—preferences it remembers. While the device was never released due to a lack of customer interest, don’t fret: these feats can be accomplished by setting a “dumb” toaster’s knobs to the right spot, and leaving them there.