S3 Style Shopping Spirits

Regina event created for people who enjoy the finer things in life

Style. Shopping. Spirits. Put them all together, and what do you get? S3. Don’t think trade show. Think experience. S3 is a one-day event targeted at people who appreciate the finer things in life. It runs from 3 to 11 p.m. Oct. 13, at the Conexus Arts Centre.

“I created an event that I would want to go to,” show producer Michelle Strawford said.

“We truly wanted to bring to the showcase the best of the best,” she said. “It encompasses New York-style fashion shows, live music, dancers, food and spirit samples. But the best part is 65 shops and services that are there. And truly, they are creating a miniature pop-up store.”

“When we envisioned this event, we really wanted it to be a night or a day out,” Strawford said.

“It’s going to be a stellar event with loads of shopping, fashion and entertainment.”

Local country music artist Amy Nelson will be performing, as well as Latino dancers and belly dancers.

Models from Regina-based Edge Agency and fashion stylist Riley Lawson will present three runway shows throughout the day, showcasing fashions from a variety of Saskatchewan businesses, including Regina’s Coda Clothing and Saskatoon’s Era Style Loft.

Mercedes-Benz will be launching a luxury vehicle at the event — the 2013 Mercedes-Benz SL63 AMG.

Contemporary and traditional art by established and emerging Canadian artists will also be showcased.

The event’s target demographic, Strawford said, is “people who work hard, play hard … a group of people that enjoy life and the finer things.”

S3 prize packages, worth approximately $26,000, include everything from plane tickets to a makeover, complete with cosmetic surgery and cosmetic dentistry.

The charity S3 has partnered with is the Leader-Post Christmas Cheer Fund, which supports four local shelters for women and children fleeing domestic abuse: Regina Transition House, YWCA Regina’s Isabel Johnson Shelter, WISH Safe House, and SOFIA House.

Tickets to S3 are $20, available at Pure Clothing and Coda Clothing, as well as at the door.

For more information, visit www.S3regina.com or facebook.com/S3StyleShoppingSpirits.

TROY FLEECE/Leader-Post Michelle Strawford shows off some of the items attendees will see at the S3 trade show on Oct. 13 at the Conexus Arts Centre. The event will showcase new options in fashion, wine, cars, entertainment and more.