New season launches new logos
Saskatchewan NDP and Green Party supporters can look forward to some sweet new swag.
Both parties have unveiled new logos in the past couple of weeks in the run-up to the provincial election. It’s like a fresh spring look, just in time for the potholes, tulips and leaky basements we all know are on their way.
The NDP
Thanks to the impending thaw, the prairie lily will soon pop up in fields across the province — and on Opposition media releases and their website.
The NDP has adopted a kind of a stylized, angular version of the flower in a bright orange circle as its new logo.
Opposition house leader Warren McCall says lilies “always speak to the spring, to the hope of a better day, which ties to the party.”
“I think (Cam Broten’s) first concern was hitting the ground running on issues, but the visual identity of the party is part of a broader case that we’re putting to the people of Saskatchewan, so it was only natural to change the logo.”
And yeah, McCall says, he quite likes it.
It’s his “fervent hope” it ends up on political promotional goodies, he says, “because there’s nothing I like better than a nice swaggy T-shirt.”
The Greens
It’s about time a provincial political logo had a lion in it.
Thanks, Saskatchewan Greens.
Facing left out of the green swirling flower-type logo that’s represented the Greens for so long, the red lion looks poised for a fight.
Party leader Victor Lau confirms that thought with a chuckle.
“It’s a little more fierce in terms of going after what we want, I suppose,” he says.
The Greens developed the new logo to distinguish themselves from the federal Greens as the provincial election draws closer.
“We’re trying to get across that we have our own policies, we’re very Saskatchewan-centric,” Lau says.
His party selected the lion because it’s on the provincial flag (though copyright and heraldry issues precluded them from using the exact same lion), and the colour red “because it’s like passion and determination — and that’s what we’re about.”