Singer talks style, hol­i­days and the Gap

Regina Leader-Post - - WEEKEND | SHOP TALK - ALEESHA HAR­RIS ahar­ris@post­media.com

Cher, Fu­ture, Janelle Monae — Amer­i­can re­tailer Gap has boasted a long line of mu­sic su­per­stars for its re­cent cam­paigns.

So it should come as no sur­prise that this year they’ve net­ted an­other note­wor­thy name for their Hol­i­day 2018 push: Leon Bridges.

We caught up with the Grammy Award-nom­i­nated R&B singer and song­writer in ad­vance of the cam­paign an­nounce­ment to talk style, his unique sound and his favourite Christ­mas mem­o­ries.

Q How would you de­scribe your per­sonal style?

A I con­sider it to be pol­ished and mod­ern but with West­ern and retro flour­ishes.

Q And how would you de­scribe your sound?

A My sound is R&B with clas­sic soul in­flu­ences. I lis­ten to Sam Cooke but I also grew up lis­ten­ing to Usher, Gin­uwine, and now lis­ten to ev­ery­thing from Kacey Mus­graves to Mi­gos and Lil Baby.

Q Your look has a cool, retro vibe that’s also very “right now.” How do you strike this bal­ance?

A If you don’t like what you are wear­ing, it doesn’t work, it looks like a cos­tume. So I browse for well-fit­ting things that I like and then tie it to­gether. I shop ev­ery­where from high-end stores to vin­tage and work with a stylist, Mac Huel­ster, for red car­pets. I like to look put to­gether.

Q Who or what is your big­gest style in­spi­ra­tion?

A I like Fred As­taire, Gene Kelly, Dap­per dan, and also the site Street Eti­quette. My home state of Texas is also an in­spi­ra­tion for me.

Q You’re the face of Gap’s hol­i­day cam­paign. What makes this brand a good fit for you?

A I loved watch­ing Gap com­mer­cials in the ’90s be­cause they were mul­ti­cul­tural and had cool mu­sic in them, also of­ten times dance-based. Gap makes it easy for you to look good and cov­ers your ba­sics. I was so proud to work with a house­hold name like Gap and get to tie fash­ion, dance and mu­sic to­gether.

Q Speak­ing of the hol­i­days, what’s your favourite hol­i­day mem­ory?

A Af­ter I signed to my la­bel and put my al­bum out, I was re­ally ex­cited to bring back presents from my trav­els around the world for my fam­ily and friends.

GAP

Leon Bridges is the face of Gap’s Hol­i­day 2018 cam­paign.

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