Your Hear­ing and your Au­di­ol­o­gist


Richmond Hill Post - - Cover Story -

Some of the Boomer gen­er­a­tion are en­ter­ing their 70’s. This used to be seen as old. Boomers do not want to be old. They want to re­main as young, vi­brant and healthy as pos­si­ble, con­se­quently this has greatly con­trib­uted to the pro­lif­er­a­tion of health and well­ness mar­ket­ing. The hear­ing in­dus­try is no stranger to mar­ket­ing so much so that most peo­ple are dazed and con­fused by prod­uct prom­ises, prices too good to be true and deals of the week.

The truth about chrono­log­i­cal hear­ing and ag­ing is more than 25% of 60-69 year old peo­ple have hear­ing loss sig­nif­i­cant enough to im­pair com­mu­ni­ca­tion enough to neg­a­tively im­pact their lives. The num­ber jumps to more than 50% for ages 70-79 and ap­proaches 80% once you cel­e­brate your 80th.

Peo­ple with un­treated hear­ing loss are of­ten per­ceived as old when their con­ver­sa­tion part­ners have to re­peat them­selves, as “snobby” when they don’t re­spond at all be­cause they didn’t even re­al­ize some­one was speak­ing with them, and for those who “fake it”, they ap­pear to be in the early stages of de­men­tia be­cause what they thought they heard and what was said were not the same.

A sim­ple rem­edy for ap­pear­ing young and vi­brant for those with hear­ing loss is to amplify the loss and be­gin a hear­ing re­ha­bil­i­ta­tion pro­gram. Rather than weed through mar­ket­ing about prod­uct and price, start with a re­fer­ral to a pro­fes­sional au­di­ol­o­gist with whom oth­ers have had suc­cess. For those who have al­ready ad­dressed their hear­ing loss but don’t feel con­fi­dent and com­fort­able, a se­cond opin­ion may be the next step. A lead­ing con­sumer ad­vo­cacy group had ob­served the most crit­i­cal fac­tor in achiev­ing sat­is­fy­ing re­sults with hear­ing aids is “find­ing the proper hear­ing aid pro­fes­sional with whom you can build a long-term re­la­tion­ship”.

Ev­ery­one de­sires a more per­sonal re­la­tion­ship with their den­tists, fam­ily physicians, car­di­ol­o­gists, on­col­o­gists and other highly skilled pro­fes­sion­als. We don’t want to see a dif­fer­ent per­son with each visit and we want to feel con­fi­dent that the pro­fes­sional is fa­mil­iar with us. Hear­ing health and hear­ing re­ha­bil­i­ta­tion de­serves the same re­spect al­lot­ted to teeth, gen­eral health and spe­cial­ized health care. En­sure suc­cess by tak­ing con­trol, ask­ing friends and fam­ily for the name of a great au­di­ol­o­gist and ig­nore prod­uct mar­ket­ing.

Global Hear­ing Aid Clinic is a pri­vate prac­tice au­di­ol­ogy based clinic. Its em­pha­sis is on au­ral re­ha­bil­i­ta­tion and am­pli­fi­ca­tion of hear­ing loss. No med­i­cal re­fer­ral is re­quired prior to an ap­point­ment. GHAC and Jef­frey Switzer, a reg­is­tered Au­di­ol­o­gist, have served the lo­cal com­mu­nity for more than a decade.

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