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Traf­fic In­jury Re­search Foun­da­tion ( TIRF) has pub­lished a new study to in­ves­ti­gate knowl­edge, at­ti­tudes and per­cep­tions among women in On­tario and their ex­pe­ri­ences in re­la­tion to drink­ing and driv­ing. The project was un­der­taken with sup­port from the On­tario Women’s Health Net­work ( OWHN) and was funded by Beer Canada through its con­tin­ued sup­port of Change the Con­ver­sa­tion. Drink­ing and driv­ing con­tin­ues to be a cause for con­cern de­spite a sub­stan­tial de­cline in al­co­hol im­paired driv­ing rates in Canada over the last 30 years.

Al­though there has con­sis­tently been a lower rate of im­paired driv­ing among women as compared to men, in­ci­dents among women have in­creased in the past two decades. In 2015, women ac­count for 1 in 5 re­ported in­ci­dents of im­paired driv­ing whereas in 1986 they rep­re­sented just 1 in 13.

The goal of this re­search project was to ex­plore the fac­tors that may con­trib­ute to driv­ing af­ter drink­ing be­hav­iours among women. Key find­ings from this project will in­form the devel­op­ment of more tar­geted preven­tion mes­sag­ing that re­flects the ex­pe­ri­ences of women, and more ef­fec­tive strate­gies to reach this au­di­ence to help to re­verse this trend.

Prod­ucts emerg­ing from the study will con­tain tai­lored pre­ven­tive mes­sag­ing and in­clude sev­eral re­sources and fact sheets that will be shared through Change the Con­ver­sa­tion, TIRF’S na­tional ed­u­ca­tion pro­gram on im­paired driv­ing.

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