How to Turn Cus­tomer In­sight into Growth

Rotman Management Magazine - - CONTENT - By C. Bar­ton, L. Koslow, R. Dahr, S. Chad­wick, M. Reeves and F. Lang

Most busi­ness lead­ers rec­og­nize the im­por­tance of un­der­stand­ing their cus­tomers. Why, then, do so many com­pa­nies fo­cus in­ward and over­look change sig­nals?

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