Nudge Units World­wide

Rotman Management Magazine - - FROM THE EDITOR -

Since the in­cep­tion of the UK’S Be­havioural In­sights Team in 2010, gov­ern­ments around the world have fol­lowed suit, cre­at­ing their own be­havioural units ded­i­cated to bet­ter un­der­stand­ing how poli­cies and pro­grams can be im­proved with the ap­pli­ca­tion of be­havioural sci­ence. Cur­rently, more than 50 such be­havioural units have been es­tab­lished in lo­cal or fed­eral gov­ern­ments around the world.

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