Find Your Moon­shot with Five Ques­tions

Rotman Management Magazine - - FROM THE EDITOR -

1. How are the lim­its to value cre­ation in your busi­ness model an­chored in ideas from the past?

2. What new ideas — en­abled by cur­rent tech­nol­ogy and the as­pi­ra­tions of the next gen­er­a­tion of lead­ers in your or­ga­ni­za­tion—have the po­ten­tial to shape break­through value?

3. What are the im­pli­ca­tions of your or­ga­ni­za­tion’s mis­sion, val­ues, and pur­pose in light of these new ideas? If your or­ga­ni­za­tion were un­con­strained by the past, what would be the best way to ful­fill its mis­sion over the next five to ten years?

4. Work­ing with key stake­hold­ers, can you iden­tify an as­pi­ra­tional, in­spir­ing, in­spired goal on a five-to-ten year hori­zon that will stretch the or­ga­ni­za­tion but that, if suc­cess­ful, will ce­ment its lead­er­ship for the fu­ture?

5. Is the goal suf­fi­cient to drive stake­hold­ers to rene­go­ti­ate their en­gage­ment with the or­ga­ni­za­tion on new terms? Is there enough value in the goal to go around?

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