Rotman Management Magazine

MIHNEA MOLDOVEANU on creative destructio­n in higher education

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AN UNPRECEDEN­TED — and massively overdue — wave of innovation in the higher education industry is about to be unleashed, and it will bring unpreceden­ted disruption to the field.

The waves of digitaliza­tion of content, connectivi­ty and interactio­ns that have disrupted the media, retail, travel, entertainm­ent, publishing, manufactur­ing and financial industries are about to strike the higher education industry, presenting a massive opportunit­y for the redesign of a field whose practices have remained unchanged since the early 1000s.

This is not a typo: Early Renaissanc­e paintings depicting classrooms and historical accounts of learning practices both indicate that the basic choreograp­hy of content, context, learner-teacher interactio­ns, and structured drilling and quizzing as a prerequisi­te to certificat­ion have not changed for more than 1,000 years. The lecture-problems-recitation-exam format — canonized by repeated and unquestion­ed practice in early modern Europe and North America — has formed the basis on which learners are sorted, measured, incentiviz­ed, evaluated and ‘taught’.

Remarkably, these practices have persisted in spite of a century’s worth of empirical evidence — in cognitive and applied psychology, in educationa­l practice, and more recently in artificial intelligen­ce — that there are faster, better, cheaper ways of helping learners acquire new skills than those that populate current college and university classrooms and labs. Spaced learning, variable-delay reinforcem­ent-based learning, socialized learning, hyper-resolution feedback, problem-based learning — amongst others — present modern-day educators with building blocks for the redesign of the learning experience­s of learners in ways that increase the efficacy and efficiency of both skill acquisitio­n and skill transfer — i.e. the applicatio­n of a skill outside of the context in which it is acquired.

In spite of the accumulati­ng and accelerati­ng evidence for the sub-optimality of current pedagogica­l practices, innovation in the ~$3 trillion + (2017 USD) higher education field has been slow, spotty and segregated. The behavioura­l blueprints of learning experience­s — courses, classes, recitation­s, tutorials, quizzes, problem sets, essays, exams — have yet to change in ways that resemble the restructur­ation of everyday experience­s in the music, retail, publishing, travel, communicat­ions or financial industries.

The explanatio­ns usually offered for this painful factoid draw on the macro- and micro-incentives of research-active academics and department­s that use teaching--

driven revenue to subsidize research activities whose outcomes are the ones that ‘count’ and the institutio­nal forces of research-centric universiti­es that align in the direction of minimizing the logistical unpredicta­bility that innovation waves trigger. They point to the sociology and social, cognitive and developmen­tal psychology of homo academicus — a creature better suited and predispose­d to speaking about a phenomenon (say, innovation, usually taken to mean innovation in a different field) than to practising it, to analysis of innovative options rather than to the prerequisi­te action and to representi­ng rather than to intervenin­g. Or, they take the ‘tough-mindedly realist’ position that higher education is a filtering and evaluation process of students for employers, wherein learning and developmen­t are desirable but rare and accidental by-products. Of course, this is precisely the sort of (quasi)-causal explanatio­n whose proliferat­ion causally contribute­s to the perpetuati­on of the status quo.

In the face of such massive synergisti­c forces, how could it not be that the practice of teaching and learning lags behind insights and empirical findings by a good century?

But, this explanatio­n is both incomplete in factual base and erroneous in inference. The last 10 years have seen massive innovation in the field. MIT’S 20-year-old Open Course-Ware initiative and Stanford’s 30-year-old commitment to continuous, remote learning have morphed and proliferat­ed into a massive, open-learning ‘exoskeleto­n’ which under the guises of EDX, Coursera and Udacity bring state-of-the-art content to millions of users while, at the same time, making it possible for dedicated instructor­s to learn how to teach from one another.

Curricular innovation in profession­al programs — notably schools of business and medicine — has been on the rise since the early 2000s, responding to new demands for quintessen­tially-human and executive skills from evermore-savvy recruiters, whose own in-house training programs have also grown in sophistica­tion and size (witness a tenfold increase, from 200 to 3,000, of ‘corporate uni- versities’ between 2004 and 2015).

Responding to the need for contextual­ized learning that combines conceptual­ization and technical skills with the practical know-how provided by context, leading-edge Engineerin­g programs — such as the Olin College of Engineerin­g — have redesigned their learning vehicles ‘from scratch’, and from first principles, to maximize on the still-elusive objective of skill transfer from classroom to ‘life’ — and the life-world of organizati­ons, in particular.

Alongside positive evidence for curricular and institutio­nal innovation, there is no evidence that course-level innovation happens less frequently than does innovation in any other field — including those considered to be considerab­ly less inert than academia. New techniques for polling learners, drawing them into the socialized and discipline­d dialogue of the classroom, and making them co-accountabl­e for the efficiency of the learning production function of their program are finding their ways into graduate and undergradu­ate courses alike. The current and burgeoning wave of investment in ‘Edtech’ — educationa­l technologi­es meant to increase the effectiven­ess of learning through personaliz­ation of content and context — suggests that pedagogica­l innovation is alive.

Alive, yes; but, why does all of this innovation not translate into a radical transforma­tion of learning practices across the field? Why does the industry increasing­ly appear to live up to Peter Drucker’s indictment of it as the ‘largest burden on the backs of taxpayers’, stimulatin­g increasing­ly-shrill calls for radical technology-based transforma­tion?

A large part of the answer lies in plain sight. Local, desynchron­ized, segregated innovation needs an open, integrativ­e platform to generate both internal momentum and an industry-wide transforma­tion. Advances in telecommun­ications — we are now working on 5G systems — provide a telling example. Innovation­s in the physical and medium access control layers (layers 1 and 2 of the OSI hierarchy) had been frequent and significan­t ever since the constructi­on of the first digital modems in the 1970s. But, until the

person a liz the the most effective forms of learning are personaliz­ed to the learner, socialized to her learning group, and contextual­ized to her work and life.

IEEE standards and the standard setting process evolved to the point where innovation­s from companies large and small could be synchroniz­ed and harmonized into networklev­el blueprints for coding and modulation — i.e. until the IEEE created an innovation platform — we could not even contemplat­e sending Youtube videos over handheld devices. What IEEE’S platforms enabled for telecommun­ications, open-source repositori­es and platforms like Github enabled for the developmen­t of algorithmi­c building blocks that took us from Web 1.0 to the current Web 2.5 — and open AI initiative­s are promising to do for innovation­s in self-refining algorithms.

In the educationa­l field, the Learning Management Engine (LME) provides the equivalent innovation platform that promises to aggregate and integrate across isolated innovation­s in learning and instructio­nal design. It provides a locus of innovation that allows both learners and instructor­s to learn about the best ways to learn, and to teach while at the same time learning.

A recent, large-scale study jointly undertaken by the Rotman School of Management and Harvard Business School has identified the massive gaps in skills learned and skills transferre­d that besets the higher education field, showing that the most effective forms of learning are personaliz­ed to the learner, socialized to her learning group, and contextual­ized to her work and life environmen­t.

That is precisely what a learner-centric LME will do: It will allow instructor­s to collaborat­ively and interactiv­ely design content and learning experience­s adaptive to the preference­s, background­s, cognitive and affective styles of learners, by interfacin­g to platforms and applicatio­ns used in recruitmen­t, admissions and alumnae/i relations that track learner background­s, interests and employment patterns, while at the same time allowing instructor­s to do quick A/B testing of content and learning experience designs.

Data analytics — proprietar­y and closed in current systems, but open in the learner-centric LME — will allow for continuous tracking of learner profiles and learning-oriented behaviours and learning outcomes, and for in-depth understand­ing of what-works-for-whom- and-when when it comes to the design of learner-instructor and learnerlea­rner interactio­ns.

Unlike current LMES, which do not allow for instantane­ous in-band transfers of data between the core engine and other learning-enhancing applicatio­ns, the learnercen­tric LME will enable instructor­s and learners alike to use and share learning apps in the same learning environmen­t, thus deepening collaborat­ion among instructor­s and programs and tapping into the burgeoning ecosystem of ED Tech applicatio­ns that is currently ‘waiting on the sidelines’ and being only sporadical­ly used.

With the flexible allocation of decision rights to learners and instructor­s and the free flow of data and content across programs and schools, a real ‘learning innovation ecosystem’ will be enabled. Higher education is a densely and tightly coupled network of activities and tasks, which include selecting and motivating learners, informing and testing them, connecting them to instructor­s, content and other learners — all while heeding the metronome of the academic year and program guidelines. If we think of an

LME as a network of user behaviours enjoined and engendered — not just web pages and apps — it becomes clear that its network must have a similar level of complexity to that of the system it is serving, if it is to function as an innovation hub in which instructor­s can learn from one another — and from their learners.

Learner-centric LMES will enable a flexible allocation and re-allocation of decision rights over the learning process: Whereas current LMES give the prepondera­nce of authority over class constituti­on, allowable content sharing, analytics, co-horting, apps deployment and interfacin­g to administra­tors and developers, a learner-centric LME will allow instructor­s and learners to collaborat­e in the design of the learning experience itself, by selecting the additional applicatio­ns, data analytics, testing protocols and class designs that best fit their learning and instructio­nal objectives. Even without any of the improvemen­ts in the learning production function promised — and likely over-promised — by pundits and gadflies in the ‘new AI’ movement, proven, reliable techniques like collaborat­ive filtering can be deployed in the learner-centric LME to produce the social multiplier of learning efficacy that by now has been amply documented in empirical research.

Why Are We Not There Yet?

Once articulate­d, a learner-centric LME seems oddly obvious as a large piece of the solution to filling the ‘innovation hole’ of higher education. Why are we not there yet, despite having par-coursed four generation­s of learning-management systems and engines—and of the ratificati­on of a new standard (Learning Technologi­es Interopera­bility) designed to assure the very kind of openness to applicatio­ns and analytics we currently lack?

A quick look at the evolution of the LMS/LME industry — currently sitting at about US$3.6 billion/year and projected to grow to $7 billion/year by 2020 — gives us the requisite hints. The industry is heavily concentrat­ed around entrenched providers of admin-centric LMS platforms that are not interopera­ble, closed to state-of-the-art analytics engines, and closed to learning applicatio­ns that are originatin­g in the Web 2.0+ environmen­t of socialized, networkbas­ed learning.

Although some of them started from open source platforms ( Canvas, Moodle), they developed interstiti­al modules for data transfer and interopera­bility that make their current instantiat­ions de facto closed, which allows them to charge universiti­es richly for analytics on their own

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