Data An­a­lyt­ics: From Bias to Bet­ter De­ci­sions

Rotman Management Magazine - - CONTENTS - By Me­gan Mac­garvie and Kristina Mcel­heran

Data can be a highly ef­fec­tive de­ci­sion­mak­ing tool. But it can also make us com­pla­cent. Lead­ers need to be aware of three com­mon pit­falls.

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