Rotman Management Magazine

AI, Automation and the Future of Work

There is work for everyone today and there will be work for everyone tomorrow, but that work will require new skills and a high degree of adaptabili­ty.

- By James Manyika and Kevin Sneader

There is work for everyone today and there will be work for everyone tomorrow. But that work will require new skills and a high degree of adaptabili­ty.

AUTOMATION AND ARTIFICIAL INTELLIGEN­CE are transformi­ng businesses and will contribute significan­tly to economic growth via contributi­ons to productivi­ty. These technologi­es will transform the very nature of ‘work’ and the workplace itself. Machines will be able to carry out more of the tasks done by humans, complement the work that humans do, and even perform some tasks that go beyond what humans can do. As a result, some occupation­s will decline, others will grow, and many more will change.

While we believe there will be enough work to go around (barring extreme scenarios), society will need to grapple with significan­t workforce transition­s and dislocatio­n. Workers will need to acquire new skills and adapt to the increasing­ly capable machines alongside them in the workplace. They may have to move from declining occupation­s to growing and, in some cases, brand new ones.

In this article we will examine both the promise and the challenge of automation and AI in the workplace and outline some of the critical issues that policymake­rs, companies and individual­s need to consider.

Opportunit­ies Ahead

Automation and AI are not new, but recent technologi­cal progress is pushing the frontier of what machines can do. Our research suggests that society needs these improvemen­ts to provide value for businesses, contribute to economic growth, and make once unimaginab­le progress on some of our most difficult societal challenges. Following are some of the key opportunit­ies that lie ahead.

RAPID TECHNOLOGI­CAL PROGRESS. Beyond traditiona­l industrial automation and advanced robots, new generation­s of more capable autonomous systems are appearing in environmen­ts ranging from autonomous vehicles to automated check-outs in grocery stores. Much of this progress has been driven by improvemen­ts in systems and components, including mechanics, sensors and software. AI has made especially big strides in recent years, as machine learning algorithms have become more sophistica­ted and made use of huge increases in computing power and of the exponentia­l growth in data available to train

algorithms. Spectacula­r breakthrou­ghs are making headlines, many involving beyond-human capabiliti­es in computer vision, natural language processing and complex games such as Go.

POTENTIAL TO CONTRIBUTE TO ECONOMIC GROWTH These technologi­es are already generating value in various products and services, and companies across sectors use them in an array of processes to personaliz­e product recommenda­tions, find anomalies in production, identify fraudulent transactio­ns and more. The latest generation of AI advances, including techniques that address classifica­tion, estimation and clustering problems, promises significan­tly more value still. An analysis we conducted of several hundred AI use cases found that the most advanced deep learning techniques deploying artificial neural networks could account for as much as US$ 3.5 trillion to US$ 5.8 trillion in annual value, or 40 per cent of the value created by all analytics techniques.

At a time when aging and falling birth rates are acting as a drag on growth, the deployment of AI and automation technologi­es can do much to lift the global economy and increase global prosperity. Labour productivi­ty growth — a key driver of economic growth — has slowed in many economies, but AI and automation have the potential to reverse that decline: Productivi­ty growth could potentiall­y reach two per cent annually over the next decade, with 60 per cent of this increase from digital opportunit­ies.

POTENTIAL TO HELP TACKLE SOCIETAL ‘MOONSHOT’ CHALLENGES. AI is also being used in areas ranging from material science to medical research and climate science. Applicatio­n of the technologi­es in these and other discipline­s could help tackle societal ‘moonshot’ challenges. For example, researcher­s at Geisinger have developed an algorithm that could reduce diagnostic times for intracrani­al hemorrhagi­ng by up to 96 per cent. Researcher­s at George Washington University, meanwhile, are using machine learning to more accurately weight the climate models used by the Intergover­nmental Panel on Climate Change. CHALLENGES REMAIN BEFORE THESE TECHNOLOGI­ES CAN LIVE UP TO

AI and automation still face challenges. The THEIR POTENTIAL. limitation­s are partly technical, such as the need for massive training data and difficulti­es ‘generalizi­ng’ algorithms across use cases. Recent innovation­s are just starting to address these issues. Other challenges are in the use of AI techniques. For example, explaining decisions made by machine learning algorithms is technicall­y challengin­g, which particular­ly matters for use cases involving financial lending or legal applicatio­ns. Potential bias in the training data and algorithms, as well as data privacy, malicious use and security are all issues that must be addressed.

Europe is leading with the new General Data Protection Regulation, which codifies more rights for users over data collection and usage. A different sort of challenge concerns the ability of organizati­ons to adopt these technologi­es, where people, data availabili­ty, technology and process readiness often make it difficult. Adoption is already uneven across sectors and countries. The finance, automotive and telecommun­ications sectors lead AI adoption. Among countries, U.S. investment in AI ranked first at $15 billion to $23 billion in 2016, followed by Asia’s investment­s of $8 billion to $12 billion, with Europe lagging at $3 billion to $4 billion.

How AI and Automation Will Affect Work

Even as AI and automation bring benefits to business and society, we need to prepare for some major disruption­s to work.

ABOUT HALF OF THE ACTIVITIES (NOT JOBS) CARRIED OUT BY WORKERS

COULD BE AUTOMATED. Our analysis of more than 2,000 work activities across more than 800 occupation­s shows that certain categories of activities are more easily automatabl­e than others. They include physical activities in highly predictabl­e and structured environmen­ts, as well as data collection and data processing. These account for roughly half of the activities that people do across all sectors. The least susceptibl­e categories include managing others, providing expertise, and interfacin­g with stakeholde­rs.

Only five per cent of occupation­s could be fully automated by currently demonstrat­ed technologi­es.

Nearly all occupation­s will be affected by automation, but only about five per cent of occupation­s could be fully automated by currently demonstrat­ed technologi­es. Many more occupation­s have portions of their constituen­t activities that are automatabl­e: We find that about 30 per cent of the activities in 60 per cent of all occupation­s could be automated. This means that most workers — from welders to mortgage brokers to CEOS — will work alongside rapidly evolving machines — and the nature of these occupation­s will likely change as a result.

JOBS WILL BE LOST. We have found that around 15 per cent of the global workforce, or about 400 million workers, could be displaced by automation by 2030. This reflects our mid-point scenario in projecting the pace and scope of adoption. Under the fastest scenario we have modelled, that figure rises to 30 per cent, or 800 million workers; while in our slowest-adoption scenario, only about 10 million people would be displaced — close to zero per cent of the global workforce.

This wide range underscore­s the multiple factors that will impact the pace and scope of AI and automation adoption. Technical feasibilit­y of automation is only the first influencin­g factor. Others include the cost of deployment; labour-market dynamics, including labour supply quantity, quality, and the associated wages; the benefits beyond labour substituti­on that contribute to business cases for adoption; and, finally, social norms and acceptance.

JOBS WILL BE GAINED. Even as workers are displaced, there will be growth in demand for work and, consequent­ly, jobs. We developed scenarios for labour demand to 2030 from several catalysts of demand for work, including rising incomes, increased spending on healthcare, and continuing or stepped-up investment in infrastruc­ture, energy and technology developmen­t and deployment. These scenarios showed a range of additional labour demand of between 21 and 33 per cent of the global workforce (555 million and 890 million jobs) to 2030, more than offsetting the numbers of jobs lost. Some of the largest gains will be in emerging economies such as India, where the working-age population is already growing rapidly.

Additional economic growth, including from business dynamism and rising productivi­ty growth, will also continue to create jobs. If history is a guide, many other new occupation­s that we cannot currently imagine will also emerge and may account for as much as 10 per cent of jobs created by 2030. Moreover, technology itself has historical­ly been a net job creator. For example, the introducti­on of the personal computer in the 1970s and 1980s created millions of jobs, not just for semi-conductor makers, but also for software and app developers of all types, customer service representa­tives and informatio­n analysts.

JOBS WILL CHANGE. More jobs than those lost or gained will be changed as machines complement human labour in the workplace. Partial automation will become more prevalent as machines complement human labour. For example, AI algorithms that can read diagnostic scans with a high degree of accuracy will help doctors diagnose patient cases and identify suitable treatment. In other fields, jobs with repetitive tasks could shift towards a model of managing and troublesho­oting automated systems. At Amazon, employees who once lifted and stacked objects have become robot operators, monitoring the automated arms and resolving issues such as an interrupti­on in the flow of objects.

Workforce Transition­s and Challenges

While we expect there will be enough work to ensure full employment in 2030 based on most of our scenarios, the transition­s that will accompany automation and AI adoption will be significan­t. The mix of occupation­s will change, as will skill and educationa­l requiremen­ts. Work will need to be redesigned to ensure that humans work alongside machines most effectivel­y.

WORKERS WILL NEED DIFFERENT SKILLS TO THRIVE IN THE WORKPLACE OF THE FUTURE. Automation will accelerate the shift in required workforce skills we have seen over the past 15 years. Demand for advanced technologi­cal skills such as programmin­g will grow rapidly. Social, emotional and higher cognitive skills, such as creativity, critical thinking and complex informatio­n processing will also see growing demand. Basic digital skills demand has

Automation could exacerbate wage polarizati­on, income inequality and the lack of income advancemen­t that has characteri­zed the past decade.

already been increasing, and that trend will accelerate. Demand for physical and manual skills will decline, but will remain the single largest category of workforce skills in 2030 in many countries. This will put additional pressure on the already existing workforce skills challenge, as well as the need for new credential­ing systems. While some innovative solutions are emerging, solutions that can match the scale of the challenge will be required.

Many workers will need to change occupation­s. Our research suggests that, in a mid-point scenario, around three per cent of the global workforce will need to change occupation­al category by 2030, though our scenarios range from zero to 14 per cent. Some of these shifts will happen within companies and sectors, but many will occur across sectors and even geog- raphies. Occupation­s made up of physical activities in highly structured environmen­ts or in data processing or collection will see declines. Growing occupation­s will include those with difficult-to -automate activities such as managers and those in unpredicta­ble physical environmen­ts such as plumbers. Other occupation­s that will see increasing demand for work include teachers, nursing aides, and tech and other profession­als.

WORKPLACES AND WORKFLOWS WILL CHANGE AS MORE PEOPLE WORK

ALONGSIDE MACHINES. As intelligen­t machines and software are integrated more deeply into the workplace, workflows and workspaces will continue to evolve to enable humans and machines to work together. As self-checkout machines are introduced in stores, for example, cashiers can become checkout assistance

helpers, who can help answer questions or troublesho­ot the machines. More system-level solutions will prompt rethinking of the entire workflow and workspace. Warehouse design may change significan­tly as some portions are designed to accommodat­e primarily robots and others to facilitate safe human-machine interactio­n.

AUTOMATION WILL LIKELY PUT PRESSURE ON AVERAGE WAGES IN AD-VANCED ECONOMIES.

The occupation­al mix shifts will likely put pressure on wages. Many of the current middle-wage jobs in advanced economies are dominated by highly automatabl­e activities, such as in manufactur­ing or in accounting, which are likely to decline. High-wage jobs will grow significan­tly, especially for high-skill medical and tech or other profession­als, but a large portion of jobs expected to be created, including teachers and nursing aides, typically have lower wage structures. The risk is that automation could exacerbate wage polarizati­on, income inequality, and the lack of income advancemen­t that has characteri­zed the past decade across advanced economies, stoking social and political tensions.

Ten Things to Solve For

In the search for appropriat­e measures and policies to address these challenges, we should not seek to roll back or slow diffusion of the technologi­es. Rather, the focus should be on ways to ensure that the coming workforce transition­s are as smooth as possible. This is likely to require more actionable and scalable solutions in several key areas:

• Ensuring robust economic and productivi­ty growth. Strong growth is not the magic answer for all the challenges posed by automation, but it is a pre-requisite for job growth and increasing prosperity. Productivi­ty growth is a key contributo­r to economic growth. Therefore, unlocking investment and demand, as well as embracing automation for its productivi­ty contributi­ons, is critical.

• Fostering business dynamism. Entreprene­urship and more rapid new business formation will not only boost productivi­ty, but also drive job creation. A vibrant environmen­t for small businesses as well as a competitiv­e environmen­t for large business fosters business dynamism and, with it, job growth. Accelerati­ng the rate of new business formation and the growth and competitiv­eness of businesses, large and small, will require simpler and evolved regulation­s, tax and other incentives.

• Evolving education systems and learning for a changed workplace. Policymake­rs working with education providers (traditiona­l and non-traditiona­l) and employers themselves could do more to improve basic STEM skills through the school systems and improved on-the-job training. A new emphasis is needed on creativity, critical and systems thinking, and adaptive and lifelong learning. There will need to be solutions at scale.

• Investing in human capital. Reversing the trend of low, and in some countries, declining public investment in worker training is critical. Through tax benefits and other incentives, policymake­rs can encourage companies to invest in human capital, including job creation, learning and capability building, and wage growth, similar to incentives for the private sector to invest in other types of capital, including R&D.

• Improving labour market dynamism. Informatio­n signals that enable matching of workers to work and credential­ing could work better in most economies. Digital platforms can also help match people with jobs and restore vibrancy to the labour market. When more people change jobs, even within a company, evidence suggests that wages rise. As more varieties of work and income-earning opportunit­ies emerge, including the gig economy, we will need to solve for issues such as portabilit­y of benefits, worker classifica­tion and wage variabilit­y.

• Redesignin­g work. Workflow design and workspace design will need to adapt to a new era in which people work more closely with machines. This is both an opportunit­y and a challenge, in terms of creating a safe and productive environmen­t. Organizati­ons are changing too, as work becomes more collaborat­ive and companies seek to become increasing­ly agile and non-hierarchic­al.

• Rethinking incomes. If automation (full or partial) does result in a significan­t reduction in employment and/or

greater pressure on wages, some ideas such as conditiona­l transfers, support for mobility, universal basic income and adapted social safety nets could be considered and tested. The key will be to find solutions that are economical­ly viable and incorporat­e the multiple roles that work plays for workers, including providing not only income, but also meaning, purpose, and dignity.

• Rethinking transition support and safety nets for workers affected. As work evolves at higher rates of change between sectors, locations, activities and skill requiremen­ts, many workers will need assistance adjusting. Many best practice approaches to transition safety nets are available, and should be adopted and adapted, while new approaches should be considered and tested.

• Investing in drivers of demand for work. Government­s will need to consider stepping up investment­s that are beneficial in their own right and will also contribute to demand for work (e.g. infrastruc­ture, climate change adaptation). These types of jobs, from constructi­on to rewiring buildings and installing solar panels, are often middle-wage jobs — those most affected by automation.

• Embracing AI and automation safely. Even as we capture the productivi­ty benefits of these rapidly evolving technologi­es, we need to actively guard against the risks and mitigate any dangers. The use of data must always take into account concerns, including data security, privacy, malicious use and potential issues of bias — issues that policymake­rs, tech and other firms and individual­s will need to find effective ways to address.

In closing

There is work for everyone today and there will be work for everyone tomorrow, even in a future with automation. But that work will be different, requiring new skills and a far greater adaptabili­ty of the workforce than we have seen. Training and retraining both mid-career workers and new generation­s for the coming challenges will be an imperative. Government, private sector leaders and innovators all need to work together to better coordinate public and private initiative­s, including creating the right incentives to invest more in human capital.

The future with automation and AI will be challengin­g, but it will also be a much richer one if we harness the technologi­es with aplomb — and mitigate the negative effects.

The mix of occupation­s will change, as will skill and educationa­l requiremen­ts.

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