Ques­tions for Lead­ers

Rotman Management Magazine - - FROM THE EDITOR -

• Do you un­der­stand your cus­tomers’ be­havioural bar­ri­ers to adopt­ing in­no­va­tion?

• How are you in­cor­po­rat­ing be­havioural de­sign in prod­ucts, ser­vices, in­ter­faces and mes­sag­ing?

• How could we de­sign technology to be less ad­dic­tive and po­lar­iz­ing?

• How could aug­mented and vir­tual re­al­ity nudge real-world be­hav­iours?

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