Or­ga­ni­za­tions’ Top Five Goals in Im­ple­ment­ing De­sign Think­ing

Rotman Management Magazine - - FACULTY FOCUS -

In­no­va­tion. Fa­cil­i­tat­ing in­no­va­tion, par­tic­u­larly ’dis­rup­tive’ in­no­va­tion. In­ter­nal change. Chang­ing mind­sets, per­spec­tives and be­hav­iour. User ex­pe­ri­ence. De­vel­op­ing bet­ter ex­pe­ri­ences for cus­tomers. Col­lab­o­ra­tion. Fos­ter­ing in­ter­nal team­work and break­ing down si­los. Tal­ent. At­tract­ing and re­tain­ing highly cre­ative peo­ple. Sys­temic change. Bring­ing about fun­da­men­tal changes in or­ga­ni­za­tional and so­cial sys­tems.

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