Rotman Management Magazine

Organizati­ons’ Top Five Goals in Implementi­ng Design Thinking

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Innovation. Facilitati­ng innovation, particular­ly ’disruptive’ innovation. Internal change. Changing mindsets, perspectiv­es and behaviour. User experience. Developing better experience­s for customers. Collaborat­ion. Fostering internal teamwork and breaking down silos. Talent. Attracting and retaining highly creative people. Systemic change. Bringing about fundamenta­l changes in organizati­onal and social systems.

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