Full of Grace

With a new COACH COL­LAB­O­RA­TION un­der her belt, SE­LENA GOMEZ opens up on cre­ativ­ity, con­trol, and her ev­ery­day es­sen­tials.


In the game of life, Se­lena Gomez is on top.

This sum­mer saw her two new tracks— “Fetish” and “Bad Liar”—climb the charts, and with 125 mil­lion (and count­ing) fol­low­ers on In­sta­gram, the 25-year-old singer and ac­tress from Texas is the most watched woman on the planet.

Now, Gomez is adding de­signer to her long list of achieve­ments with her own Coach bag, the Se­lena Grace. “A bag that goes with every­thing is so im­por­tant to me— I need to be able to have a bag for months and not change it out,” says Gomez. “I am al­ways on the move so I lit­er­ally have every­thing in there.”

An ev­ery­day take on ef­fort­less lux­ury, the Se­lena Grace is a dou­ble-handed car­ryall fit for the needs of mod­ern life, in­clud­ing plenty of room for a cell phone, Gomez’s num­ber-one es­sen­tial. “Phones are more than just phones th­ese days,” she says.

To craft her new dream bag, Gomez worked closely with Coach cre­ative di­rec­tor Stu­art Vev­ers, an on­go­ing part­ner­ship that Gomez de­scribes as be­ing very spe­cial. “We re­ally bonded from the be­gin­ning—we spoke for weeks and weeks be­fore we de­cided to do some­thing to­gether,” Gomez says. “It’s re­ally great to have an in­flu­ence and some con­trol when you’re work­ing with a brand. Hav­ing con­trol in a sit­u­a­tion is some­thing that’s im­por­tant to me, as a woman and as a busi­nessper­son.”

And it’s clear that the ad­mi­ra­tion is mu­tual. “Se­lena is charm­ing. She’s got a warmth that’s spe­cial. There is a re­al­ness to her. To me, she speaks to a gen­er­a­tion,” says Vev­ers. “She’s au­then­tic, hon­est—that’s prob­a­bly why she’s so pop­u­lar on so­cial. She con­nects.”

That per­sonal con­nec­tion is a key com­po­nent of the Se­lena Grace. Gomez paid close at­ten­tion to the de­tails of her bag, adding a hang­tag bear­ing her sig­na­ture and a story patch sewn in­side with her em­pow­er­ing mes­sage: “To be you is to be strong.” The base of the bag is em­bossed with “Love your­self first”—a phrase in­spired by one of her tat­toos—in Se­lena’s hand­writ­ing. “I am so lucky to get to be cre­ative in my life, and work on a va­ri­ety of projects. But it is very im­por­tant to make time for your­self, lis­ten to your­self, and be kind to your­self.”

A Se­lena Grace hand­bag in the mak­ing.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.