Toronto & Van­cou­ver

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Over 600 of Toronto’s finest tastemak­ers flocked to Rebel En­ter­tain­ment Com­plex for the launch of Sharp: The Book for Men’s spring/sum­mer 2018 is­sue. As the per­fect kick­off to an ac­tion-packed evening, Ge­n­e­sis Mo­tors ex­hib­ited the power of its G70 and G80 sport mod­els with pedal-tothe-metal thrill rides through a hair-rais­ing race­track. Once safely in­side, VIPs were treated to spritzes of Prada’s Luna Rossa Carbon fra­grance, while the ex­perts at Bar­ber & Co, Elec­tric Hair­dress­ing Lon­don, and Wal­ter’s Shoe Care kept them look­ing pol­ished. Cock­tails were flow­ing cour­tesy of Belvedere Vodka, Hen­nessy, Glen­morangie, and Ace Hill, while Fiji Wa­ter and our friends at 10tation Event Cater­ing pro­vided H2O and hors d’oeu­vres. But the fun didn’t stop there. Ex­actly one week later, Sharp Mag­a­zine took the fes­tiv­i­ties west for its first-ever Van­cou­ver launch party. At Rocky Moun­taineer Sta­tion, a welldressed crowd came to­gether for a night of delicious cock­tails (the stars be­hind the bar: Glen­morangie, Belvedere Vodka, and Hen­nessy) and fast rides (thanks again, Ge­n­e­sis). For Vancity guests want­ing a quick touch-up, a pop-up bar­ber­shop run by Crows Nest was on deck, with Prada on standby. Rugby-in­spired tai­lor­ing brand Aedel­hard also in­tro­duced the ath­letic bunch to its new per­for­mance blazer while of­fer­ing ev­ery­one a chance to kick back in its bil­liards lounge. While in town the Sharp team stayed at the uber-chic the DOU­GLAS Ho­tel. The two events drew over a 1000 dis­tin­guished guests.

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