3,433 Acts of Kind­ness Cam­paign launched

Area res­i­dents can fol­low, sup­port cam­paign through #3433AOK, #Aok­burst hash­tags


The Mount Al­li­son Staff As­so­ci­a­tion (MASA) is look­ing to make pos­i­tive changes in the Mount Al­li­son and Sackville com­mu­ni­ties, one small act of kind­ness at a time.

Mem­bers of the lo­cal union, many of whom live in Sackville as well as work here, launched their 3,433 Acts of Kind­ness Cam­paign last month, which will run un­til Septem­ber 2019.

Kel­lie Mat­tatall, pres­i­dent of CUPE 3433 said the cam­paign was cre­ated as a way to show­case the im­pact MASA mem­bers have on the lo­cal com­mu­nity.

“Us, as a union, we’re grow­ing. We’ve gone from a cou­ple of years ago hav­ing 120 peo­ple and now we’re over 140 mem­bers. We’re do­ing pretty good and we were look­ing for some way as a group to give some of that back, not just for the univer­sity but also for the (Sackville) com­mu­nity.”

Mat­tatall said they ini­tially con­sid­ered throw­ing their sup­port be­hind a large project, ei­ther fi­nan­cially or by com­mit­ting a large vol­un­teer force, but they kept hear­ing the same mes­sage from groups and or­ga­ni­za­tions they spoke with: “It’s al­ways the lit­tle things that are mak­ing the big dif­fer­ence right now.”

Con­sid­er­ing this and look­ing at the huge im­pact the Re­becca Schofield #Bec­ca­told­meto cam­paign had on so many peo­ple, it was de­cided they would launch their own grass­roots acts of kind­ness cam­paign, which, she added is two-fold.

“One part of it is that our mem­bers do a lot al­ready and we wanted to cel­e­brate that,” Mat­tatall ex­plained. “What we’re ba­si­cally do­ing is ask­ing our mem­bers and other peo­ple to snitch on our mem­bers and let us know when they’re do­ing some­thing, even if it’s just say­ing a kind word to some­body, smil­ing in line, pay­ing for a cof­fee go­ing through Tim Hor­tons, stop­ping and help­ing some­body carry their gro­ceries out to their car, all of those small things that re­ally make, not just Sackville as a com­mu­nity, but ev­ery sin­gle com­mu­nity through­out Canada a re­ally spe­cial place.”

Mat­tatall said they are us­ing #3433AOK to pro­mote these acts of kind­ness to the broader com­mu­nity through so­cial me­dia. In ad­di­tion to 3433 be­ing the lo­cal CUPE num­ber, that’s also the num­ber of acts of kind­ness they’ve com­mit­ted to com­plet­ing over the next year.

The sec­ond part of the cam­paign, she said, will see them do­ing AOK Bursts, which also has its own hash­tag: #Aok­burst.

This part of the cam­paign will see the lo­cal CUPE mem­bers or­ga­niz­ing ran­dom kind­ness projects. They have al­ready handed out hun­dreds of lol­lipops on cam­pus to stu­dents and staff, as well as fresh fruit and veg­eta­bles to help stu­dents make it through mid-terms.

Look­ing ahead, they plan to sup­ply a large vol­un­teer force to help out with the 2019 Sackville Fall Fair and will be hold­ing a treeplant­ing cer­e­mony in a lo­cal park.

“What we’re do­ing is the union is go­ing to be buy­ing a tree and plant­ing it in the Bill John­stone Me­mo­rial Park to grow as a shade tree, prob­a­bly down by one of the benches, not only to help the kids and par­ents have more shade but also to com­mem­o­rate that with 140 peo­ple work­ing in this town, we’ve done a lot.”

She said they will con­sult with union mem­bers on ad­di­tional ran­dom kind­ness projects, and lo­cal or­ga­ni­za­tions and groups are en­cour­aged to con­tact them with ideas through MASA’S Face­book page at https://www.face­book.com/cupe3433/.

Mat­tatall said they are hop­ing their cam­paign has a domino ef­fect in the com­mu­nity and beyond, en­cour­ag­ing oth­ers to per­form their own acts of kind­ness.

“In an age when a lot of mean­ness is hap­pen­ing, a lot of peo­ple re­act by try­ing to be a lit­tle bit nicer.”


The Sackville Le­gion’s an­nual poppy cam­paign is of­fi­cially un­der­way for 2018. From left, Sackville Mayor John Higham, Sackville Le­gion pres­i­dent Doreen Richards and lo­cal poppy cam­paign chair­man Vic­tor Sears raise the Le­gion flag at town hall last week.


Kel­lie Mat­tatall, pres­i­dent of CUPE 3433, checks out the lo­cal union’s Face­book page, which con­tains in­for­ma­tion on their 3,433 Acts of Kind­ness Cam­paign.

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