3,433 Acts of Kindness Campaign launched
Area residents can follow, support campaign through #3433AOK, #Aokburst hashtags
The Mount Allison Staff Association (MASA) is looking to make positive changes in the Mount Allison and Sackville communities, one small act of kindness at a time.
Members of the local union, many of whom live in Sackville as well as work here, launched their 3,433 Acts of Kindness Campaign last month, which will run until September 2019.
Kellie Mattatall, president of CUPE 3433 said the campaign was created as a way to showcase the impact MASA members have on the local community.
“Us, as a union, we’re growing. We’ve gone from a couple of years ago having 120 people and now we’re over 140 members. We’re doing pretty good and we were looking for some way as a group to give some of that back, not just for the university but also for the (Sackville) community.”
Mattatall said they initially considered throwing their support behind a large project, either financially or by committing a large volunteer force, but they kept hearing the same message from groups and organizations they spoke with: “It’s always the little things that are making the big difference right now.”
Considering this and looking at the huge impact the Rebecca Schofield #Beccatoldmeto campaign had on so many people, it was decided they would launch their own grassroots acts of kindness campaign, which, she added is two-fold.
“One part of it is that our members do a lot already and we wanted to celebrate that,” Mattatall explained. “What we’re basically doing is asking our members and other people to snitch on our members and let us know when they’re doing something, even if it’s just saying a kind word to somebody, smiling in line, paying for a coffee going through Tim Hortons, stopping and helping somebody carry their groceries out to their car, all of those small things that really make, not just Sackville as a community, but every single community throughout Canada a really special place.”
Mattatall said they are using #3433AOK to promote these acts of kindness to the broader community through social media. In addition to 3433 being the local CUPE number, that’s also the number of acts of kindness they’ve committed to completing over the next year.
The second part of the campaign, she said, will see them doing AOK Bursts, which also has its own hashtag: #Aokburst.
This part of the campaign will see the local CUPE members organizing random kindness projects. They have already handed out hundreds of lollipops on campus to students and staff, as well as fresh fruit and vegetables to help students make it through mid-terms.
Looking ahead, they plan to supply a large volunteer force to help out with the 2019 Sackville Fall Fair and will be holding a treeplanting ceremony in a local park.
“What we’re doing is the union is going to be buying a tree and planting it in the Bill Johnstone Memorial Park to grow as a shade tree, probably down by one of the benches, not only to help the kids and parents have more shade but also to commemorate that with 140 people working in this town, we’ve done a lot.”
She said they will consult with union members on additional random kindness projects, and local organizations and groups are encouraged to contact them with ideas through MASA’S Facebook page at https://www.facebook.com/cupe3433/.
Mattatall said they are hoping their campaign has a domino effect in the community and beyond, encouraging others to perform their own acts of kindness.
“In an age when a lot of meanness is happening, a lot of people react by trying to be a little bit nicer.”
The Sackville Legion’s annual poppy campaign is officially underway for 2018. From left, Sackville Mayor John Higham, Sackville Legion president Doreen Richards and local poppy campaign chairman Victor Sears raise the Legion flag at town hall last week.
Kellie Mattatall, president of CUPE 3433, checks out the local union’s Facebook page, which contains information on their 3,433 Acts of Kindness Campaign.