WestJet has new entertainment plan
WestJet Airlines plans to begin removing all seatback television monitors in its aircraft starting next year as it adds a new entertainment system that will allow passengers to access TV, movies and the Internet with their electronic devices while in the air.
The Panasonic satellite system will be installed on one aircraft later this year for testing and will be expanded over the next few years as it replaces seats with slimline alternatives and installs USB and power outlets.
Passengers not travelling with their own device will be able to rent one to access a mix of free and paid content.
WestJet currently offers live television on its flights and says the new system will offer more options and enable passengers, especially business travellers, to use their time in the air more productively.
The Calgary-based airline said 75 per cent of its passengers carry their own electronic devices and have indicated they want to be able to connect to the Internet mid-flight to check on email and do work.
“We’ve had the seatback televisions for a long time; it’s time for us to start looking forward at being a little more proactive with our technology for our guests,” spokeswoman Brie Ogle said.
WestJet said Friday that it hasn’t yet determined the fees it expects to charge, but the move will generate additional non-fare revenue for the airline.
In addition to improving the inflight experience, airlines are looking at every opportunity to increase revenue.