CELEBRATING 33 YEARS
CORNWALL, Ontario - On September 17, the Cornwall Seaway News will celebrate 33 years. What began in 1985 as the Seaway Shopping News has grown into the most widely circulated weekly newspaper in Cornwall and SD&G.
“In September 1985, we produced and delivered our very first Seaway Shopping News,” said Seaway News co-founder and General Manager Rick Shaver. “Circulation was 29,850 and the internet wasn’t even a word yet. Our friends at Remax ( Terry Landon and Jamie Cameron) bought our back page and still advertise with us today. Out of the 39 advertisers that day, we still have a handful including Remax, Cornwall Square, Accesoware, Farm Boy, Julius Miller (now Leon’s) Cameron Real Estate, Rogers Cable TV (now Cogeco) and Brookshell (now Seaway GM) who are active clients.”
Every week, Cornwall Seaway News is now delivered into nearly 40,000 homes throughout the area.
The paper has grown and added new sections over the years. Every week included with Seaway News is Cornwall Express for our French readers who want to read local stories about their community. Seaway News has also added popular columnists such as Claude Mcintosh of Mac’s Musings and Nick Wolochatiuk of Dances with Words. One of the most successful and popular additions to the paper has been the famous, or infamous, Scuttlebutt section. Scuttlebutt is a section that Seaway News is very proud of, our readers are always excited to see the names of the people they know in Scuttlebutt.
Administrative Sales Coordinator Jennifer Mayer has been working at Seaway News for over 31 years and she remembers the many changes and evolutions that have taken place in the business.
“Major change over the last 31 years is from type setters and hand pasting now everything is done by computers,” Mayer remembers. “No more wavy type lines and crooked borders. The hours were longer back then and there was a lot of early mornings and late nights. We also had a darkroom back in the day which of course we don’t need now.”
One thing that has not changed has been the close-knit character of the team that makes Seaway News possible.
“There are a a lot of memories,” she said. “Too many good ones to list. We’ve had a great staff over the years and there is always someone making a joke, bringing in baked goods or doing something silly. Someone is also always there to help amuse or keep an eye on your kids or pets when they are in the building, to push you out of the snow when you are stuck or even just to do a run to Tims.”
Community has been at the forefront of what Cornwall Seaway News does since it began 33 years ago. The paper reflects this community both in terms of stories, and advertising. For more than 30 years, local businesses have chosen to advertise in Seaway News to reach their neighbours and customers.
One of Seaway News’ long-time advertisers is Seaway GM. Dealer Principal Andre Lapointe says that he began to advertise with the paper because of its community connection.
“I think the main reason was the fact when I first came to Cornwall in ’89, Seaway News was a great community paper that people read,” said Lapointe. “We have remained with Seaway News for that same reason. The medium has changed over the years, but I still believe that a lot of people go to the Seaway News to get their community stories.”
Cornwall Seaway News has evolved with the newspaper industry over these past 33 years. Seaway News is more than a newspaper, it is a media platform that has an online website and a presence on all major social media platforms. The team contributes and creates content for the paper, the website, tourism guides, maps and magazines like Cornwall Living, TASTE and The Holiday Tymes.
“For 33 years Seaway News has helped our community, we have spoken positive, we have helped those that needed support and most of all not one employee complained about extra time or attending an event,” said Shaver “My team understands community and we are all in this together. We will weather any storm and design and create a new path for our clients to get their message out. I hope everyone continues to read us in print or online. Paper, iphone, ipad, website, Facebook or Twitter.”