CEL­E­BRAT­ING 33 YEARS

Seaway News - - News - NICK SEEBRUCH ni­cholas.seebruch@tc.tc

CORN­WALL, On­tario - On Septem­ber 17, the Corn­wall Se­away News will cel­e­brate 33 years. What be­gan in 1985 as the Se­away Shop­ping News has grown into the most widely cir­cu­lated weekly news­pa­per in Corn­wall and SD&G.

“In Septem­ber 1985, we pro­duced and de­liv­ered our very first Se­away Shop­ping News,” said Se­away News co-founder and Gen­eral Man­ager Rick Shaver. “Cir­cu­la­tion was 29,850 and the in­ter­net wasn’t even a word yet. Our friends at Re­max ( Terry Lan­don and Jamie Cameron) bought our back page and still ad­ver­tise with us to­day. Out of the 39 ad­ver­tis­ers that day, we still have a hand­ful in­clud­ing Re­max, Corn­wall Square, Ac­ce­soware, Farm Boy, Julius Miller (now Leon’s) Cameron Real Es­tate, Rogers Ca­ble TV (now Co­geco) and Brook­shell (now Se­away GM) who are ac­tive clients.”

Ev­ery week, Corn­wall Se­away News is now de­liv­ered into nearly 40,000 homes through­out the area.

The pa­per has grown and added new sec­tions over the years. Ev­ery week in­cluded with Se­away News is Corn­wall Ex­press for our French read­ers who want to read lo­cal sto­ries about their com­mu­nity. Se­away News has also added pop­u­lar colum­nists such as Claude Mcin­tosh of Mac’s Mus­ings and Nick Wolochatiuk of Dances with Words. One of the most suc­cess­ful and pop­u­lar ad­di­tions to the pa­per has been the fa­mous, or in­fa­mous, Scut­tle­butt sec­tion. Scut­tle­butt is a sec­tion that Se­away News is very proud of, our read­ers are al­ways ex­cited to see the names of the people they know in Scut­tle­butt.

Ad­min­is­tra­tive Sales Co­or­di­na­tor Jen­nifer Mayer has been work­ing at Se­away News for over 31 years and she re­mem­bers the many changes and evo­lu­tions that have taken place in the busi­ness.

“Ma­jor change over the last 31 years is from type set­ters and hand past­ing now ev­ery­thing is done by com­put­ers,” Mayer re­mem­bers. “No more wavy type lines and crooked bor­ders. The hours were longer back then and there was a lot of early morn­ings and late nights. We also had a dark­room back in the day which of course we don’t need now.”

One thing that has not changed has been the close-knit char­ac­ter of the team that makes Se­away News pos­si­ble.

“There are a a lot of mem­o­ries,” she said. “Too many good ones to list. We’ve had a great staff over the years and there is al­ways some­one mak­ing a joke, bring­ing in baked goods or do­ing some­thing silly. Some­one is also al­ways there to help amuse or keep an eye on your kids or pets when they are in the build­ing, to push you out of the snow when you are stuck or even just to do a run to Tims.”

Com­mu­nity has been at the fore­front of what Corn­wall Se­away News does since it be­gan 33 years ago. The pa­per re­flects this com­mu­nity both in terms of sto­ries, and ad­ver­tis­ing. For more than 30 years, lo­cal busi­nesses have cho­sen to ad­ver­tise in Se­away News to reach their neigh­bours and cus­tomers.

One of Se­away News’ long-time ad­ver­tis­ers is Se­away GM. Dealer Prin­ci­pal An­dre La­pointe says that he be­gan to ad­ver­tise with the pa­per be­cause of its com­mu­nity con­nec­tion.

“I think the main rea­son was the fact when I first came to Corn­wall in ’89, Se­away News was a great com­mu­nity pa­per that people read,” said La­pointe. “We have re­mained with Se­away News for that same rea­son. The medium has changed over the years, but I still be­lieve that a lot of people go to the Se­away News to get their com­mu­nity sto­ries.”

Corn­wall Se­away News has evolved with the news­pa­per in­dus­try over these past 33 years. Se­away News is more than a news­pa­per, it is a me­dia plat­form that has an on­line web­site and a pres­ence on all ma­jor so­cial me­dia plat­forms. The team con­trib­utes and cre­ates con­tent for the pa­per, the web­site, tourism guides, maps and mag­a­zines like Corn­wall Liv­ing, TASTE and The Hol­i­day Tymes.

“For 33 years Se­away News has helped our com­mu­nity, we have spo­ken pos­i­tive, we have helped those that needed sup­port and most of all not one em­ployee com­plained about ex­tra time or at­tend­ing an event,” said Shaver “My team un­der­stands com­mu­nity and we are all in this to­gether. We will weather any storm and de­sign and cre­ate a new path for our clients to get their mes­sage out. I hope ev­ery­one con­tin­ues to read us in print or on­line. Pa­per, iphone, ipad, web­site, Face­book or Twit­ter.”

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