TAYLOR SWIFT

“LOOK WHAT YOU MADE ME DO”

This long-awaited single seemed, uh, Taylor-made for social media. There were the snake videos Swift posted on Instagram leading to its August release (acknowledging the meme that she’s a snake) and the voicemail part of the song, featuring the very memeable lyric, “I’m sorry, the old Taylor can’t come to the phone right now / Why? / Oh, ’cause she’s dead!” Those lines spawned a meme tsunami (most of it, admittedly, derisive), and despite the song being objectively terrible, it still topped the Hot 100 and broke Spotify and VEVO records.

@nicolecieux: i’m sorry, the old anakin skywalker cant come to the phone right now. why?? because he’s dead!!!