The jewellery de­signer on the evolv­ing na­ture of men’s ac­ces­sories


Thomas Sabo on ris­ing to the top of the bur­geon­ing men’s jewellery in­dus­try.

REAL MEN WEAR BRACELETS. At least, that’s the guid­ing ethos for Thomas Sabo — both the man, and his epony­mous jewellery line, which over the past 30 years has be­come one of the world’s largest ac­ces­sories brands. In­spired by punk rock and Asian mys­ti­cism, Sabo has cre­ated an eclec­tic aes­thetic uniquely his own. And this spring, with a men’s col­lec­tion fea­tur­ing brand new bracelets, neck­laces, charms, and watches, he con­tin­ues to be a lead­ing force in the in­creas­ingly ac­ces­sorized world of menswear. It’s prob­a­bly time you took his ad­vice. Your wrists will thank you.

What in­spires you?

I like peo­ple who have a dis­tinc­tive char­ac­ter, are true to them­selves and have a cos­mopoli­tan at­ti­tude. Many of my in­flu­ences come from dif­fer­ent cul­tures, es­pe­cially from Asia, where I spent many years my­self. For this lat­est col­lec­tion, we wanted to cap­ture the trend of jewellery that is an ex­pres­sion of per­son­al­ity, de­signed for peo­ple who like to com­bine jewellery in a com­pletely in­di­vid­ual way.

In your view, what sets Thomas Sabo jewellery apart?

We al­ways stay true to our DNA and de­sign lan­guage, which means main­tain­ing a con­sis­tency. And qual­ity and prod­uct man­age­ment are at the fore­front of each de­sign.

How do you de­fine lux­ury?

Lux­ury is what money can’t buy: the health of my fam­ily.

What does it take to make it to the top in the jewellery in­dus­try?

The devel­op­ment of our brand has been a long and painstak­ing process. We didn’t en­ter the mar­ket with a “big bang,” but did so in a ra­tio­nal way that was healthy for the busi­ness. In the be­gin­ning, it was hard to imag­ine global suc­cess.

What has been the big­gest change you’ve seen in the in­dus­try since you started?

The way in which con­sumers shop. More men now be­lieve in the power of ac­ces­sories. It is more com­mon now for them to buy jewellery and watches for them­selves, as op­posed to re­ceiv­ing them as gifts.

What do you think of the cur­rent state of menswear?

I like that to­day more than ever, any­thing is pos­si­ble. Fash­ion eti­quette has be­come more di­verse.

What should every man have in his wardrobe?

It is not about any one piece, but about hav­ing a clear un­der­stand­ing of good style and what suits you. In this process, you have to find your own must-have pieces that re­flect your per­son­al­ity.

What is one trend you’re tired of?

Ev­ery­one be­ing at­tached to their phones.

What’s the next big trend in menswear? In jewellery?

Peo­ple are try­ing to not look so per­fect, so the chal­lenge is to help them ex­press their per­sonal style. Vin­tagein­spired jewellery, like the pieces in our re­launch of Gen­er­a­tion Charm Club, al­low for fresh ex­press­sions of cre­ativ­ity.

Some men may be scared of wear­ing state­ment jewellery. What ad­vice do you have for them?

Dare to ex­press your per­son­al­ity. It does not al­ways need to be with big state­ment jewellery, but a thought­fully cho­sen watch, ring, or bracelet can make all the dif­fer­ence to an out­fit.

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