Northug Signs Three-year Deal With Norwegian Federation
Petter Northug has reached an agreement with the Norwegian Ski Federation and signed a threeyear deal, putting an end to the impasse between them due to sponsorship conflicts. Northug's private sponsor, Coop, is a director competitor of Spar, the team's sponsor. The result is a continuation of their previous arrangement as Northug will honour the team's sponsors when racing on the World Cup, but otherwise can promote his own sponsors, such as Coop.
“Glad to get the agreement in place. I am very happy that the Norwegian Ski Federation and I now agree to a good long-term agreement that will last for three seasons. This means that I'll participate in World Cup races and the World Championships in the years ahead,” posted the Norwegian star on his website. “Now it's just up to me to get into top shape. The agreement gives me the freedom I need to win ski races and more gold for Norway.”
The main framework of Northug's deal is similar to last season and is now extended for three years, with Northug's conditions regarding commercial agreements similar to other team members.
“We are pleased that Petter Northug now has accepted a new agreement within the framework that the Norwegian Ski Association has been able to offer him. He joins the team throughout the season, with the same rights and obligations as every other National Team member,” commented Erik Røste, president of the Norwegian Federation.