As the newly elected FIS (International Ski Federation) president, my main objectives will focus on modernization and sustainability.
Fans are increasingly getting sports content through digital sources and mobile devices. FIS needs to be able to provide comprehensive, dynamic, live and on-demand content showcasing its disciplines on these platforms. Therefore, I will make it a high priority to buy back worldwide broadcasting rights for all FIS events. FIS also needs to continue to enhance its digital platform and find creative ways to present snow sports to new audiences.
Secondly, I will drive FIS to capitalize more on our biggest asset: the athletes. This includes increasing support and incentives for the athletes who compete in FIS events, as well as leveraging the influence FIS athletes can have on snow-sports participation, environmental initiatives and clean sport.
The changing climate continues to threaten our snow-sports culture. Another main objective will be making FIS events and businesses more environmentally-friendly and sustainable. FIS as an organization, and its member ski associations, need to be more proactive in combating climate change.
These objectives will be no easy task, but are crucial for the long-term viability of the snow sports we know and love.