KIKKAN RAN­DALL

SkiTrax - - Out In Front -

As the newly elected FIS (In­ter­na­tional Ski Fed­er­a­tion) pres­i­dent, my main ob­jec­tives will fo­cus on mod­ern­iza­tion and sus­tain­abil­ity.

Fans are in­creas­ingly getting sports con­tent through dig­i­tal sources and mo­bile de­vices. FIS needs to be able to pro­vide com­pre­hen­sive, dy­namic, live and on-de­mand con­tent show­cas­ing its dis­ci­plines on these plat­forms. There­fore, I will make it a high pri­or­ity to buy back world­wide broad­cast­ing rights for all FIS events. FIS also needs to con­tinue to en­hance its dig­i­tal plat­form and find cre­ative ways to present snow sports to new au­di­ences.

Se­condly, I will drive FIS to cap­i­tal­ize more on our big­gest as­set: the ath­letes. This in­cludes in­creas­ing sup­port and in­cen­tives for the ath­letes who com­pete in FIS events, as well as lever­ag­ing the in­flu­ence FIS ath­letes can have on snow-sports par­tic­i­pa­tion, en­vi­ron­men­tal initiatives and clean sport.

The chang­ing cli­mate con­tin­ues to threaten our snow-sports cul­ture. Another main ob­jec­tive will be mak­ing FIS events and busi­nesses more en­vi­ron­men­tally-friendly and sus­tain­able. FIS as an or­ga­ni­za­tion, and its mem­ber ski as­so­ci­a­tions, need to be more proac­tive in com­bat­ing cli­mate change.

These ob­jec­tives will be no easy task, but are cru­cial for the long-term vi­a­bil­ity of the snow sports we know and love.

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