Rossignol Acquires Dale of Norway
In a move designed to facilitate growth in the international market, winter-sports giant Rossignol has signed a deal to acquire another iconic heritage brand, Dale of Norway.
The Norwegian brand dates back to 1879, and is known for its highquality knitwear of pure wool. Dale of Norway is internationally recognized and products are currently sold in more than 25 countries globally, with more than 13 million Euros in sales. Dale has been the exclusive supplier of official knitwear to the Norwegian National Ski and Winter Olympic teams since 1956.
“Knitwear is an integral part of our Rossignol apparel line-up, and the addition of Dale is highly complementary. I am impressed with what the management team and the rest of the Dale organization have built and I look forward to expanding our common apparel business through shared know-how, new product development and global distribution,” said Bruno Cercley, CEO of Rossignol.