USA Nordic Ski Teams An­nounce Part­ner­ship with Jay­bird

SkiTrax - - News -

In an an­nounce­ment that is mu­sic to the ears of US Nordic team mem­bers, the na­tional lead­er­ship or­ga­ni­za­tion of ski-jump­ing and Nordic-com­bined in the U.S. has signed a part­ner­ship agree­ment with Jay­bird, a sport au­dio and tech­nol­ogy com­pany.

“Nordic ski-jump­ing and Nordic-com­bined are two of the most men­tally and phys­i­cally chal­leng­ing sports of all the Win­ter Olympic dis­ci­plines,” said Jamie Parker, pres­i­dent and CEO at Jay­bird. “Ath­letes train for years to earn a po­si­tion to rep­re­sent their coun­try, and mu­sic is a key com­po­nent for their train­ing and pre-com­pe­ti­tion men­tal prepa­ra­tion.”

Both or­ga­ni­za­tions are based in Park City, Utah, and US Nordic ath­letes will help test and re­search new prod­ucts for Jay­bird while out train­ing. In turn, Jay­bird will help sup­port and mo­ti­vate the ath­letes to reach their com­pe­ti­tion goals.

“All of our ath­letes use mu­sic to get in the zone be­fore they have to com­pete,” said Billy De­mong, ex­ec­u­tive di­rec­tor of USA Nordic Sport, 2009 world cham­pion and Amer­ica’s first Olympic gold medal­ist in Nordic ski­ing. “The right tunes can help take the anx­i­ety away and al­low them to fo­cus on their per­for­mance dur­ing big mo­ments”.

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