THE CHELSEA SYN­DROME

Soccer 360 - - Premier League -

Ac­cord­ing to a re­port by Sport­cal, Chelsea are the first in­ter­na­tional soc­cer club to air a pre-match show pro­duced specif­i­cally for the club’s fans in China. The London club are pro­duc­ing 15 episodes of their stu­dio pro­duc­tion ‘The Chelsea Re­port’ in hopes to strengthen ties with their Chi­nese fol­low­ing. The ten-minute-long seg­ments will be in Man­darin and will in­clude video high­lights as well as match-day anal­y­sis, team news and fan en­gage­ment sec­tions. Chelsea are sup­pos­edly the fastest grow­ing soc­cer team on the Chi­nese so­cial me­dia plat­form Weibo this year.

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