THE CHELSEA SYNDROME
According to a report by Sportcal, Chelsea are the first international soccer club to air a pre-match show produced specifically for the club’s fans in China. The London club are producing 15 episodes of their studio production ‘The Chelsea Report’ in hopes to strengthen ties with their Chinese following. The ten-minute-long segments will be in Mandarin and will include video highlights as well as match-day analysis, team news and fan engagement sections. Chelsea are supposedly the fastest growing soccer team on the Chinese social media platform Weibo this year.