AI FOR FANS

Soccer 360 - - Serie A -

AS Roma have in­tro­duced a new chat­bot to its cus­tomer ser­vice team, which has been named ‘Bo­tis­tuta’ by the sup­port­ers, via a Twit­ter fan-poll, in trib­ute to one of the clubs beloved strik­ers. Roma worked with a Bri­tish soft­ware de­vel­oper, We Build Bots, to build an in­ter­face ca­pa­ble of an­swer­ing fan ques­tions through Roma’s Face­book Mes­sen­ger. The use of ar­ti­fi­cial in­tel­li­gence will help im­prove the club’s cus­tomer en­gage­ment on­line and hope­fully in­crease their re­sponse time.

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