NO TO MEDIAPRO
Spanish broadcast company Mediapro, have reportedly had a €300 million bid for the naming rights to Barcelona’s Nou Camp rejected. The agency’s Chief Executive said that discussions were held between the two parties over a potential deal that was to be paid over a 20-year period. Talks between the two eventually broke down after Barcelona demanded that Mediapro withdraw their lawsuit against the club’s former president Sandro Rosell. Barcelona have been searching for a naming rights partner for almost three years now, with an agreement seen as a key part of the funding for the club’s planned renovations of the stadium.