OH, THAT’S WHY

Soccer 360 - - Bundesliga -

Ever won­dered what the white T in the crowd is dur­ing a Bay­ern Munich match at the Al­lianz Arena? If you have watched a Bay­ern home match, you’ve surely seen it. The T is the logo of Deutsche Telekom, a ma­jor spon­sor of the club. The for­ma­tion of the let­ter in the stands by spec­ta­tors is part of the spon­sor­ship agree­ment be­tween the two par­ties. In to­tal, around 58 peo­ple, all Telekom trainees and em­ploy­ees, form the hu­man T, and they can either ap­ply for a seat in the section or win the right via com­pe­ti­tion.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.