THE NEW CURRENCY
James Rodriguez has introduced digital ‘JR10 Tokens’ for people to purchase and redeem for exclusive offers in order to expand his brand. James has auctioned off some of his personal belongings that people bid on using JR10 Tokens. The items that were available included a pair of signed, match-worn boots, a signed match-worn jersey (Colombia or Bayern) and a JR10 commemorative coin gift box. Through this process, James has become the first person in the world to make true the trading and circulation of personal digital assets.