THE LION'S SHARE KINGS

Soccer 360 - - Bundesliga -

The Bun­desliga has out­lined a new growth strat­egy to con­nect with soc­cer fans in Africa. The league plans to take ad­van­tage of the ad­vance­ment in tech­nol­ogy to de­liver tar­geted me­dia con­tent and in­crease view­er­ship across the con­ti­nent. Bun­desliga’s In­ter­na­tional Chief Ex­ec­u­tive Robert Klein has high­lighted Africa’s tech­no­log­i­cal growth as an en­try point to ex­plore new op­tions us­ing dig­i­tal plat­forms.

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