CREDIT TO THE WOMEN
Visa has become the first ever sponsor of UEFA women’s soccer after UEFA unbundled the inventory from men’s soccer. The seven-year partnership will run through 2025 and will see Visa support women’s soccer across all levels of the game. Visa will become the main partner of the UEFA Women’s Champions League and all subsequent UEFA Women’s European Championships, including the Under-19 and Under-17 editions as well as Futsal. The financial services company will also support UEFA’s marketing platform, Together #WePlayStronger, which was set up to encourage more girls and women to play soccer.