MEXICO COW­BOYS BRAND­ING

Soccer 360 - - 90th Minute -

The Mex­i­can Football Fed­er­a­tion (FMF) has signed a four-year deal that will see the na­tional soc­cer team play an­nual matches at the AT&T sta­dium in Dal­las, Texas.

The agree­ment, bro­kered by the Ma­jor League Soc­cer (MLS)-owned Soc­cer United Mar­ket­ing, will see the team play one match a year at the home of the Na­tional Football League’s (NFL) Dal­las Cow­boys through 2022, start­ing from next year.

The deal aims to build on the Mex­i­can team’s pop­u­lar­ity and com­mer­cial po­ten­tial in the States by pro­vid­ing an an­nual Su­per Bowl of sorts for fans, which will in­clude a fan fes­ti­val in down­town Dal­las when­ever the team is play­ing in the US city.

In ad­di­tion, the Mex­i­can team will par­tic­i­pate in year-round com­mu­nity ini­tia­tives in­volv­ing the lo­cal His­panic pop­u­la­tion, while MLS fran­chise FC Dal­las will host watch par­ties geared to­wards sus­tain­ing the city as a hub for Mexico fans. The Mex­i­can soc­cer team have a strong fol­low­ing in the US, and their five games in the coun­try this year, most re­cently at Nis­san Sta­dium in Nashville, Ten­nessee, av­er­aged 63,500 fans a game.

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