Quin­lan fi­nal­ist for na­tional award

Fiore Botan­ica, found­ing part­ner, nom­i­nated for RBC Cana­dian Women En­tre­pre­neur Awards

South Shore Breaker - - Front Page - JOSH HEALEY edi­tor@southshore­breaker.ca

Kath­leen Quin­lan is pas­sion­ate about mar­ket­ing her busi­ness, and thanks to a comic mis­un­der­stand­ing, fish­er­men in Lunen­burg are fa­mil­iar with the lengths her pas­sion will take her.

“I don’t care where your busi­ness is, you’ve got to know your ba­sics,” said Quin­lan, the found­ing part­ner of Fiore Botan­ica Nat­u­ral Skin Care, which is lo­cated at 255 Lin­coln St. in Lunen­burg.

“You have to de­cide what your mar­ket­ing strat­egy is.”

And for her en­tre­pre­neur­ial acu­men, Quin­lan was re­cently named a fi­nal­ist for the 2018 RBC Cana­dian Women En­tre­pre­neur Awards.

The awards are spon­sored by Women of In­flu­ence, an or­ga­ni­za­tion that rec­og­nizes fe­male busi­ness own­ers across Canada. Quin­lan was named a fi­nal­ist for the mi­cro-busi­ness award.

“The goal from the be­gin­ning was that this was go­ing to be a na­tional and in­ter­na­tional com­pany. That’s how we’ve al­ways looked at it,” said Quin­lan, who is from Mon­treal, Que., but moved to Nova Sco­tia in 2013.

And to achieve her goal, she hasn’t been afraid to roll up her sleeves in the name of mar­ket­ing.

Re­cently, Quin­lan was along the Lunen­burg water­front tak­ing pho­to­graphs of her prod­ucts.

The water­front, she said, is a nat­u­ral nar­ra­tive to mar­ket to

cus­tomers. The busi­ness, by virtue of be­ing a part of the painted houses and quaint shops, be­comes a part of the desti­na­tion.

“We high­light, as much as we can, Lunen­burg in all of our pic­tures.”

Dur­ing the pho­to­shoot, it be­came nec­es­sary for Quin­lan to lie down on the wharf to snap a photo with some of the town’s iconic build­ings in the back­ground.

“I had my prod­ucts, was flat on my stom­ach tak­ing pic­tures

Josh Healey

Phae­dra Charl­ton-huskins (left) and Kath­leen Quin­lan, own­ers of Lunen­burg’s Fiore Botan­ica Nat­u­ral Skin Care, lo­cated at 255 Lin­coln St., are cel­e­brat­ing Quin­lan’s nom­i­na­tion as a fi­nal­ist for the 2018 RBC Cana­dian Women En­tre­pre­neur Awards.

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