Quinlan finalist for national award
Fiore Botanica, founding partner, nominated for RBC Canadian Women Entrepreneur Awards
Kathleen Quinlan is passionate about marketing her business, and thanks to a comic misunderstanding, fishermen in Lunenburg are familiar with the lengths her passion will take her.
“I don’t care where your business is, you’ve got to know your basics,” said Quinlan, the founding partner of Fiore Botanica Natural Skin Care, which is located at 255 Lincoln St. in Lunenburg.
“You have to decide what your marketing strategy is.”
And for her entrepreneurial acumen, Quinlan was recently named a finalist for the 2018 RBC Canadian Women Entrepreneur Awards.
The awards are sponsored by Women of Influence, an organization that recognizes female business owners across Canada. Quinlan was named a finalist for the micro-business award.
“The goal from the beginning was that this was going to be a national and international company. That’s how we’ve always looked at it,” said Quinlan, who is from Montreal, Que., but moved to Nova Scotia in 2013.
And to achieve her goal, she hasn’t been afraid to roll up her sleeves in the name of marketing.
Recently, Quinlan was along the Lunenburg waterfront taking photographs of her products.
The waterfront, she said, is a natural narrative to market to
customers. The business, by virtue of being a part of the painted houses and quaint shops, becomes a part of the destination.
“We highlight, as much as we can, Lunenburg in all of our pictures.”
During the photoshoot, it became necessary for Quinlan to lie down on the wharf to snap a photo with some of the town’s iconic buildings in the background.
“I had my products, was flat on my stomach taking pictures
Phaedra Charlton-huskins (left) and Kathleen Quinlan, owners of Lunenburg’s Fiore Botanica Natural Skin Care, located at 255 Lincoln St., are celebrating Quinlan’s nomination as a finalist for the 2018 RBC Canadian Women Entrepreneur Awards.