Bron­cos sea­son ticket sales lag­ging


If the num­bers truly don’t lie, then the early fi­nan­cial fore­casts for the Swift Cur­rent Bron­cos in 2011-12 are likely not pos­i­tive.

With only a few weeks un­til the sea­son opener the Bron­cos sea­son ticket sales are lag­ging well be­hind last sea­son, which was hardly a suc­cess at the gates in its own right.

Bron­cos Di­rec­tor of Busi­ness Op­er­a­tions, Jor­dan Wall, ex­plained late last week that the team had only sold 1,232 sea­son tick­ets, a drop of 225 from the same time last year, which was down from the sea­son be­fore that as well.

Wall noted that there were about 125-150 sea­son tick­ets can­celled and only 36 new sea­son ticket hold­ers.

“ There are def­i­nitely some ar­eas of con­cern. Re­al­is­ti­cally, in a tougher sea­son, we want to at least get back to where we were and then push grad­u­ally higher,” said Wall.

The team ended up with 1,707 sea­son tick­ets last sea­son when it was all said and done.

“ We ob­vi­ously want to be at least that high and push­ing in­cre­men­tally higher un­til we get to a point in the near fu­ture where we are around 2,000,” he said.

“I think that we are get­ting to a point where 2,000 sea­son ticket hold­ers will prob­a­bly be some­thing we need to have in the fairly close fu­ture. Some­thing is go­ing to have to hap­pen pretty soon.”

Wall said that sea­son tick­ets sales are the most important fac­tor for the club’s busi­ness side of op­er­a­tions.

“ It is ab­so­lutely para­mount. It is the big­gest driver for our team.

“ There are al­ways ups and downs in gate rev­enue and other ar­eas, but it is the one area that re­ally is your solid foun­da­tion.”

“ There are lots of other things you can do in terms of fundrais­ing and cor­po­rate but it al­ways comes back to how many sea­son tick­ets and how many walk up tick­ets, mini packs, and half sea­son tick­ets you can sell be­cause it is still the foun­da­tion,” he added.

The hockey club is try­ing ev­ery­thing it can to en­tice more sea­son ticket sales.

“ Well we are try­ing to do a lit­tle bit of ev­ery­thing. I think the main part of it is that we are try­ing to put more ben­e­fits on the sea­son ticket pack­ages.

“ We are not fool­ish, we un­der­stand that peo­ple don’t have as much time as they used to. Some­time it is not al­ways re­al­is­tic to say that you can come to 36 games. So for us it is about putting new ben­e­fits on there.”

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