Cana­dian Liv­ing launch­ing a fresh new look

The Southwest Booster - - NEWS -

Au­gust 5 will be an ex­cit­ing date for Cana­dian Liv­ing as they un­til their highly an­tic­i­pated mul­ti­plat­form brand re­fresh.

The new look of Cana­dian Liv­ing in­cludes ex­ten­sive up­dates to the con­tent in the mag­a­zine, on the web­site, as well as ex­cit­ing new pho­tog­ra­phy and an up­dated logo. The al­ways pop­u­lar Septem­ber is­sue also fea­tures a unique cover ex­e­cu­tion show­cas­ing four se­quen­tial cov­ers com­plete with cover lines and fo­cused on the brand’s main edi­to­rial pil­lars: Food, Style, Health and Home. Th­ese spe­cial cov­ers will be avail­able in both news­stand and sub­scriber copies. In ad­di­tion, just in time for back-to-school, the Septem­ber is­sue is poly­bagged with a bonus is­sue of Cana­dian Liv­ing Moms – a spe­cial 32-page sup­ple­ment just for moms with 13 smart toys for young minds, brain boost­ing power foods and easy back to school lunches kids will love.

Cana­dian Liv­ing is pub­lished by TC Me­dia, the par­ent com­pany of The South­west Booster. Re­cently named 2013 Mag­a­zine of the Year (2013 Edi­tor’s Choice Award for Large cir­cu­la­tion) by the Cana­dian So­ci­ety of Mag­a­zine Edi­tors, Cana­dian Liv­ing wel­comed newly ap­pointed group pub­lisher Caro­line An­drews along with new edi­tor-in-chief Jennifer Reynolds, new art di­rec­tor Stephanie White, and Dig­i­tal Prod­uct Di­rec­tor An­drea Kol­ber to rein­vig­o­rate the #1 mag­a­zine with Women 18+ in English Canada.

“Over the last sev­eral months, we reached out to thou­sands of Cana­di­ans, both cur­rent read­ers and non-read­ers to find out what they wanted more of, less of and what top­ics were on their minds,” said Vice Pres­i­dent and Group Pub­lisher, Con­sumer So­lu­tions, Toronto and Van­cou­ver, Caro­line An­drews. The mag­a­zine and web­site de­liver even more fash­ion and beauty finds, new columnists, blog­gers and health ex­perts, rel­e­vant edi­to­rial about sex and re­la­tion­ships, valu­able tips for busy moms, easy home decor so­lu­tions, timely life news and top­i­cal buzz as well as in­spir­ing travel sto­ries and mouth-wa­ter­ing orig­i­nal pho­tog­ra­phy for ev­ery Tested Till Per­fect recipe. Through­out the print, dig­i­tal, mo­bile and so­cial chan­nels of Cana­dian Liv­ing, this re­fresh will cre­ate a more seam­less, uni­fied 360-de­gree brand ex­pe­ri­ence re­gard­less of how you con­nect with our con­tent each day. Cana­dian Liv­ing is also an­nounc­ing its first-ever Cana­dian Liv­ing PhotoFest – a spe­cial on­line ini­tia­tive Au­gust 16 to 18. High­lighted with a dou­ble page spread in the Septem­ber is­sue of Cana­dian Liv­ing, #CLPho­toFest in­vites read­ers, friends, and fol­low­ers to send pho­tos about what it means to be Cana­dian. All pho­tos re­ceived will help to cre­ate an ex­tra­or­di­nary in­ter­ac­tive mo­saic map of Canada to be fea­tured in the mag­a­zine. Visit cana­di­an­liv­ing.com /photofest for more de­tails.

The Septem­ber is­sue of Cana­dian Liv­ing is avail­able at a spe­cial price of $2.99 on news­stands across Canada on Aug. 5th.

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