Ash­ley Fur­ni­ture cuts rib­bon to un­veil Swift Cur­rent lo­ca­tion


An im­pres­sive full store ren­o­va­tion oc­curred in the four weeks lead­ing up to the Novem­ber 14 grand open­ing of the Ash­ley Fur­ni­ture HomeS­tore in Swift Cur­rent.

A rib­bon cut­ting cer­e­mony was held on Nov. 13 to for­mally un­veil Swift Cur­rent as the 13th Ash­ley Fur­ni­ture HomeS­tore lo­ca­tion in Western Canada and their third lo­ca­tion in Saskatchew­an.

The for­mer Fine Fur­ni­ture Oa­sis lo­ca­tion at 145 2nd Ave. N.W. un­der­went a ma­jor trans­for­ma­tion with the in­te­rior of the build­ing gut­ted as part of a full lo­ca­tion re­fur­bish­ing.

“This has def­i­nitely been the fastest we’ve ever opened a store,” Bill King, Vice Pres­i­dent of Ash­ley Fur­ni­ture HomeS­tore ad­mit­ted dur­ing the grand open­ing event. “But they’ve done an ab­so­lutely great job and it’s a beau­ti­ful store.”

Ash­ley Fur­ni­ture is part of The Dufresne Group, a Plat­inum Mem­ber of Canada’s 50 Best Man­aged Com­pa­nies. They have hum­ble begin­nings as a company, with Radville born founder Doug Dufresne start­ing with a sin­gle store in Kenora, ONT in 1986. The company now boasts 11 Dufresne Fur­ni­ture Stores across On­tario and Man­i­toba, they han­dle mar­ket- ing and pur­chas­ing for 115 stores across Canada through their DRSG (Dufresne Re­tail So­lu­tions Group) di­vi­sion, and they have a strong pres­ence in the United States.

“Ash­ley to­day is the largest home re­tailer in North Amer­ica, with 544 stores and grow­ing,” King ex­plained.

The store boasts a fresh new set up for cus­tomers, with house­hold items set up by col­lec­tions.

“One of the things we do hope to change is just the look and feel of the store. Ash­ley is all about col­lec­tions. There is no­body in the in­dus­try to­day that brings style, and qual­ity and value to the mar­ket­place that Ash­ley does,” King said dur­ing his com­ments be­fore the of­fi­cial rib­bon cut­ting.

How­ever, the pub­lic will also en­joy a sense of fa­mil­iar­ity, with many of the staff re­main­ing from Fine Fur­ni­ture Oa­sis. Store Man­ager Melanie Ross high­lighted they boast a strong, ex­pe­ri­enced team at the store, and will con­tinue to build on the trust they gained with their cus­tomers over the years.

“I’d like to thank all Fine Fur­ni­ture Oa­sis’ cus­tomers for 17 great years. To­gether we built many friend­ships and fur­nished many houses. I look for­ward to work­ing with you again,” she said.

Fit­tingly, Fine Fur­ni­ture Oa­sis Owner and Op­er­a­tor Mur­ray Wiens was on hand for the rib­bon cut­ting as the business tran­si­tioned into an Ash­ley Fur­ni­ture HomeS­tore lo­ca­tion. Fine Fur­ni­ture Oa­sis was sup­plied by the Dufresne Re­tail So­lu­tions Group, so he wished the new lo­ca­tion noth­ing but suc­cess.

“There comes a time in your life when you want to change and you want to re­tire…and I en­joyed the many years I had in the business.”

(Booster photo by Scott An­der­son)

Troy Davis, Pres­i­dent of the Dufresne Group, and for­mer Fine Fur­ni­ture Oa­sis Owner and Op­er­a­tor Mur­ray Wiens held the rib­bon at the grand open­ing of the Ash­ley Fur­ni­ture HomeS­tore in Swift Cur­rent while Deputy Mayor George Bowditch and Store Man­ager...

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