S3 En­ter­prises con­trib­utes $50,000 to Lyric The­atre im­prove­ments

The Southwest Booster - - MARKET PLACE - SCOTT AN­DER­SON SOUTH­WEST BOOSTER

The next phase of im­prove­ments at the Lyric The­atre was given a kick­start on Fe­bru­ary 4 when S3 En­ter­prises made a $50,000 do­na­tion to help pay for light­ing, sound and stage up­grades.

“The beauty of this money, it’s so won­der­ful be­cause it’s tar­geted specif­i­cally at help­ing us im­prove our sound, light­ing and stage,” ex­plained Gor­don Mccall, Artis­tic Di­rec­tor for The Lyric The­atre.

“We’re go­ing to even­tu­ally ex­tend the stage a bit, mean­ing add some depth to it, and dif­fer­ent ac­cess. Things that are re­ally over­due. And so this is a won­der­ful sup­port,” he added.

“It won’t be a mas­sive change, but aes­thet­i­cally it will be we think pleas­ing. And also func­tion­ally it will al­low us to op­er­ate the stage just in a more func­tional man­ner than we can right now.”

He noted their cur­rent sound and light­ing equip­ment is in dan­ger of be­com­ing ob­so­lete, so the do­na­tion comes at an im­por­tant time when they are ex­plor­ing mod­ern dig­i­tal equip­ment op­tions.

Richelle An­dreas, Chief Ex­ec­u­tive Of­fi­cer for S3 En­ter­prises, said it was an easy de­ci­sion to sup­port the en­deav­ours at the Lyric The­atre.

“S3 has been a long term em­ployer here in the City of Swift Cur­rent, and we be­lieve in sup­port­ing the com­mu­nity. And we want to en­sure that if we’re go­ing to spend money in the com­mu­nity, we’re go­ing to sup­port things that ap­peal to our em­ploy­ees, that are fam­ily cen­tric, and that ul­ti­mately just en­hance the over­all ex­pe­ri­ence of be­ing a res­i­dent of Swift Cur­rent. We want peo­ple to love be­ing here, as we do.”

She added that the his­toric Lyric The­atre con­tin­ues to play an im­por­tant role in the com­mu­nity.

“It’s one of those just spe­cial lit­tle trea­sures that Swift Cur­rent can call its own lit­tle gem. And we want to make sure that it’s suc­cess­ful,” An­dreas said. “Our owner Bob Son­ntag is a be­liever in this com­mu­nity and he wants to do things that will im­pact the com­mu­nity and the peo­ple in it.”

Lyric The­atre Board Pres­i­dent Denise Wall said the timely do­na­tion was made just as they are pre­par­ing to launch a se­ries of fund-rais­ing ini­tia­tives to help fur­ther im­prove the build­ing.

“It’s so ex­cit­ing. I think it gives us the en­ergy to keep mov­ing for­ward,” she said.

The cur­rent im­prove­ment project at the Lyric The­atre in­volves the con­struc­tion of a stair­well to con­nect all three lev­els of the build­ing. Once the stairs are com­pleted, the the­atre’s of­fices will re­lo­cate to a sec­ond floor space, and ad­di­tional im­prove­ment can be­gin on the up­per level. There are also plans to re­lo­cate the Green Room, cur­rently lo­cated be­hind the stage, to a new spot in the base­ment level.

“We have big plans for other things. We need floor to floor fire sep­a­ra­tion be­fore we can do much up there. And of course an el­e­va­tor,” Wall said.

“We’ve got some ideas on the hori­zon to launch some new fundrais­ing cam­paigns. And new pro­gram­ming also, which hope­fully will bring in some of the fund­ing as well,” Wall said.

Be­cause of a se­ries of er­rors in the ar­ti­cle which ap­peared in our Fe­bru­ary 7 edi­tion we are reprint­ing this story. We apol­o­gize for those mis­takes.

EDI­TORS NOTE:

SCOTT AN­DER­SON/SOUTH­WEST BOOSTER

Richelle An­dreas, Chief Ex­ec­u­tive Of­fi­cer for S3 En­ter­prises pre­sented a $50,000 do­na­tion to the Lyric The­atre which was ac­cepted by Lyric The­atre Gen­eral Man­ager Aina Adashyn­ski, Lyric The­atre Board Pres­i­dent Denise Wall and Gor­don Mccall, Artis­tic Di­rec­tor for the Lyric The­atre.

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