The Southwest Booster

The importance of branding in Saskatchew­an can’t be denied

- EMILY TAYLOR SASKATCHEW­AN AGRICULTUR­E Taylor is with Livestock Developmen­t Intern, Regina Saskatchew­an Agricultur­e

Livestock Services of Saskatchew­an (LSS) is responsibl­e for issuing and transferri­ng livestock brands and for maintainin­g the official Saskatchew­an brand registry.

They also issue livestock dealer licences, which gives individual­s the right to buy and sell livestock. There are many types of livestock identifica­tion; including tattoos, dangle tags and RFID tags, but a brand is the most evident and only prima facie (accepted as correct until proved otherwise) proof of ownership.

Livestock inspectors are authorized by LSS to ensure people within the industry are complying with provincial regulation­s regarding the sale and transport of livestock.

Branding as a form of permanent identifica­tion assists inspectors in verifying ownership and may also be

used to locate animals that have gone missing. A brand is a permanent mark of ownership and the primary tool that inspectors use to identify and correct any anomalies during inspection­s.

Since 2020, livestock inspectors have resolved ownership issues involving over 29,000 head of cattle through stray animal identifica­tion, redirectin­g proceeds after

sales to rightful owner and resolution of reported stolen or escaped animals.

Producers are strongly encouraged to regularly take inventory and ensure their livestock records are up to date. If an animal goes missing, it should be reported to your local livestock inspector immediatel­y, who will notify the provincial team of inspectors and the RCMP livestock investigat­or so they can be on the lookout for any activity involving the brand.

The sooner a missing animal is reported, the greater chance it will be found and returned to the owner. The Saskatchew­an brand registry is kept up to date and available to the public on the LSS website.

If a branded animal has gone missing, the brand informatio­n can be used to return the animal to its owner. It is important that producers apply for and register their brands with LSS to ensure there are no duplicates and they meet the requiremen­ts of brand specificat­ions. Branding as a management tool will help aid in inspection efficiency and provides a much better level of security for a producer than any other type of identifica­tion.

 ?? ?? There are a variety of ways to brand, old school and new tagging, but regardless, it is important.
There are a variety of ways to brand, old school and new tagging, but regardless, it is important.

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