The Southwest Booster

Politician­s must stop weaponizin­g food prices for political gain

- DR. SYLVAIN CHARLBOIS, TROY MEDIA FOR THE SOUTHWEST BOOSTER Dr. Sylvain Charlebois is senior director of the agrifood analytics lab and a professor in food distributi­on and policy at Dalhousie University.

In an era where food inflation has become a contentiou­s political issue, it’s all too tempting for politician­s to target the grocery industry. Sadly, that’s exactly what transpired in our country this year, and it was both absurd and embarrassi­ng.

The government and Parliament relentless­ly hounded our grocers, drowning out the opportunit­y for Canadians to truly comprehend the intricacie­s of food inflation amid the din of political theatrics.

While amusing, the recent “greedflati­on” campaign highlights a collective amnesia regarding why companies exist and the power of market forces. The sustainabi­lity of the grocery business in Canada hinges on profits and a profound understand­ing of market dynamics.

In 2023, grocers made three visits to Ottawa. On March 8, they appeared in Parliament, followed by a meeting with Minister Francois-phillippe Champagne on September 18, and a final appearance in Parliament in November. Regrettabl­y, these visits yielded little more than media photo ops that pleased industry critics. And it’s not over. More visits are coming.

The notion of compelling competitor­s to divulge sensitive pricing data is baffling. Such an approach contradict­s the very essence of a competitiv­e marketplac­e. It’s akin to gathering all NHL hockey teams in a room to share their winning strategies or, worse yet, asking teams to tie every game and assign goal quotas to players like Connor Mcdavid. It’s simply senseless.

Many politician­s this year have demonstrat­ed a limited grasp of the fundamenta­l principles governing competitiv­e markets. In a genuinely competitiv­e market, centralize­d co-ordination among market participan­ts is non-existent, period. Ottawa’s inclinatio­n towards direct market interventi­on runs counter to the principles necessary for encouragin­g increased investment and enhancing market competitiv­eness.

While the bread price-fixing episode was undoubtedl­y wrong and disgracefu­l, there’s a genuine concern that the government’s actions may inadverten­tly foster the re-emergence of similar schemes. Ottawa seems to be drifting closer to a government-co-ordinated effort that leaves many, including analysts and some backbenche­rs, deeply uncomforta­ble.

Let’s hope that 2024 ushers in more reason and tranquilli­ty for both the industry and the government, though the polls will ultimately decide. As much as we acknowledg­e that grocers, like any other sector, deserve scrutiny, 2023 was a nadir in our history. Consumer trust is currently at an all-time low, not necessaril­y due to the industry itself but because it has been weaponized for political gain.

Despite this, we should be grateful to our grocers for their unwavering commitment to feeding Canadians and providing one of the most affordable and safest food baskets globally, even if some politician­s have convenient­ly forgotten or chosen to ignore this fact.

Amid this turbulent year of food inflation, it’s crucial to remember that the grocery industry plays an indispensa­ble role in every Canadian’s daily life. These businesses have continuous­ly adapted to challenges, ensuring that store shelves remain stocked, offering a lifeline of sustenance during uncertain times.

As 2024 approaches, let’s hope for a more collaborat­ive and understand­ing relationsh­ip between the industry and the government, one that empowers the market and prioritize­s the well-being of Canadian consumers. It’s time to move beyond theatrics and focus on practical solutions that benefit everyone.

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