Twit­ter cam­paign tar­gets poverty

Non-profit pairs so­cial me­dia in­flu­encers with dis­ad­van­taged Cal­gar­i­ans to am­plify mes­sage

StarMetro Calgary - - NEWS - BRODIE THOMAS

Bill­boards and bus ads are how they usu­ally get their mes­sage out, but Vi­brant Com­mu­ni­ties Cal­gary is try­ing a new strat­egy for its lat­est cam­paign tar­get­ing poverty.

Franco Savoia, ex­ec­u­tive di­rec­tor of VCC, said the non­profit group is pair­ing up peo­ple who have ex­pe­ri­enced poverty with lo­cal so­cial me­dia in­flu­encers who will help them share their ex­pe­ri­ences to a wider au­di­ence.

Savoia said the peo­ple they’re part­ner­ing with can re­main anony­mous, un­less they say oth­er­wise.

“We’re not try­ing to put them in the lime­light. It’s more for the in­flu­encer to say, ‘Here’s how this touched me. Here’s what I didn’t know.’”

Mike Mor­ri­son, author of Mike’s Blog­gity Blog and a Cal­gary-fa­mous Twit­ter user, said he spent sev­eral days with home­less advocate Nigel Kirk.

He said they spoke frankly about what it was like to be home­less, and how one can go about mak­ing a dif­fer­ence. The les­sons Mike Mor­ri­son learned from Nigel Kirk at thes­tar.com

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