FAO Sch­warz is com­ing to Canada

Hol­i­day pop-ups planned at ev­ery Hud­son’s Bay Co. lo­ca­tion un­til end of the year

StarMetro Edmonton - - DAILY LIFE - Tara Deschamps TIMES THE NEW YORK

Iconic Amer­i­can toy brand FAO Sch­warz is com­ing to Canada, but it won’t be here for long.

The New-York based re­tailer an­nounced Tues­day that it is open­ing pop-up spa­ces at ev­ery Hud­son’s Bay Co. store in a bid to bring some of the U.S.’s most beloved toys to Canada.

The spa­ces, rang­ing in size from 27 to 111 square me­tres (300 to 1,200 square feet), will stay open un­til the end of De­cem­ber and sell over­sized plush an­i­mals, clas­sic toy train sets and play­mat repli­cas of the piano that Tom Hanks danced on in the fa­mous scene from the 1988 movie Big.

FAO Sch­warz said the deal marks the first time the brand has had a phys­i­cal pres­ence in the coun­try.

“We are thrilled to be en­ter­ing the Cana­dian mar­ket,” FAO Sch­warz chief mer­chan­dis­ing of­fi­cer David Nig­gli told The Cana­dian Press.

“We have been known more as a U.S. com­pany, (but) I would say toys are uni­ver­sal and we found that whether it Iconic Amer­i­can toy brand FAO Sch­warz will be in Canada for a limited time by part­ner­ing with Hud­son’s Bay Co.

is a teddy bear or it is a doll or a re­mote-con­trol car, those kind of play­things are clas­sic


and work across the globe.”

The part­ner­ship comes months be­fore the morethan-150-year-old With ro­bot room ser­vice, pic­tured, check-in kiosks and web-en­abled smart TV sys­tems, this new fa­cil­ity em­pha­sizes con­nec­tiv­ity over cod­dling. FAO Sch­warz re­opens its New York flag­ship store af­ter shut­ting down in July 2015.

Around the same time, ri­val Toys “R” Us Inc., which once owned FAO Sch­warz, was fac­ing fi­nan­cial woes and be­gan liq­ui­dat­ing U.S. stores only to can­cel its U.S. bank­ruptcy auc­tion and an­nounce plans to re­vive the brand days ago.

Toys “R” Us’s Cana­dian busi­ness re­mained open and mostly im­mune to the rocky pe­riod the busi­ness en­coun­tered, but in re­cent years it and other toy com­pa­nies grap­pled with the grow­ing pop­u­lar­ity of video and on­line games, the ex­pan­sion of ri­val brand Master­mind Toys stores and the dawn of e-com­merce that has pit­ted legacy toy re­tail­ers against on­line gi­ants Ama­zon.com Inc. and eBay Inc.


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