FAO Schwarz is coming to Canada
Holiday pop-ups planned at every Hudson’s Bay Co. location until end of the year
Iconic American toy brand FAO Schwarz is coming to Canada, but it won’t be here for long.
The New-York based retailer announced Tuesday that it is opening pop-up spaces at every Hudson’s Bay Co. store in a bid to bring some of the U.S.’s most beloved toys to Canada.
The spaces, ranging in size from 27 to 111 square metres (300 to 1,200 square feet), will stay open until the end of December and sell oversized plush animals, classic toy train sets and playmat replicas of the piano that Tom Hanks danced on in the famous scene from the 1988 movie Big.
FAO Schwarz said the deal marks the first time the brand has had a physical presence in the country.
“We are thrilled to be entering the Canadian market,” FAO Schwarz chief merchandising officer David Niggli told The Canadian Press.
“We have been known more as a U.S. company, (but) I would say toys are universal and we found that whether it Iconic American toy brand FAO Schwarz will be in Canada for a limited time by partnering with Hudson’s Bay Co.
is a teddy bear or it is a doll or a remote-control car, those kind of playthings are classic
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and work across the globe.”
The partnership comes months before the morethan-150-year-old With robot room service, pictured, check-in kiosks and web-enabled smart TV systems, this new facility emphasizes connectivity over coddling. FAO Schwarz reopens its New York flagship store after shutting down in July 2015.
Around the same time, rival Toys “R” Us Inc., which once owned FAO Schwarz, was facing financial woes and began liquidating U.S. stores only to cancel its U.S. bankruptcy auction and announce plans to revive the brand days ago.
Toys “R” Us’s Canadian business remained open and mostly immune to the rocky period the business encountered, but in recent years it and other toy companies grappled with the growing popularity of video and online games, the expansion of rival brand Mastermind Toys stores and the dawn of e-commerce that has pitted legacy toy retailers against online giants Amazon.com Inc. and eBay Inc.
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