Net­flix Canada plans big­gest price in­crease

StarMetro Edmonton - - DAILY LIFE - David Friend More at thes­tar.com/busi­ness

An­other price hike is on the way for Net­flix Canada sub­scribers as com­pe­ti­tion heats up among the big­gest stream­ing video ser­vices.

The com­pany be­hind Nar­cos and Or­ange Is the New Black is in­tro­duc­ing its big­gest price in­crease yet for both new sub­scribers and cur­rent mem­bers.

Net­flix’s stan­dard plan will now cost $3 more — or $13.99 a month — to watch con­tent on two screens at a time.

The ba­sic plan — which does not of­fer high-def­i­ni­tion video and only al­lows one stream — rises a dol­lar to $9.99 a month.

Pre­mium plan sub­scribers pay $3 more — or $16.99 a month — for up to four si­mul­ta­ne­ous streams and ul­tra high def­i­ni­tion 4K video.

Net­flix says the higher prices are ef­fec­tive im­me­di­ately for new sub­scribers, while ex­ist­ing users will be no­ti­fied by email be­fore their bills rise in the com­ing weeks.

The com­pany most re­cently in­creased prices for most plans by a dol­lar about a year and a half ago.

Net­flix says the move will help fund up­com­ing TV se­ries

and films, as well as over­all im­prove­ments to the Net­flix plat­form.

But the com­pany also faces in­tense com­pe­ti­tion next year as the num­ber of stream­ing plat­forms in the Cana­dian mar­ket­place with at­trac­tive of­fer­ings grows.

Ear­lier this month, Bell Me­dia in­tro­duced a higher tier of its Crave stream­ing ser­vice that in­cludes a se­lec­tion of re­cent Hol­ly­wood movies and new HBO pro­grams. The pack­age, dubbed Crave+, costs about $20 per month.

Next year, Dis­ney jumps into the mar­ket with its own stream­ing plat­form. Dis­ney+ is ex­pected to be stocked with movies and orig­i­nal se­ries like a pre­quel to Star Wars: Rogue One and a Mar­vel su­per­hero show based on the char­ac­ter Loki from Thor and The Avengers.

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