Eat your heart out at the Mu­seum of Pizza

Gallery houses wide va­ri­ety of art and sculp­tures ded­i­cated to all things cheese and sauce

StarMetro Toronto - - DAILY LIFE - Gary Ger­ard Hamil­ton AD­VICE

NEW YORK—THERE is now a mu­seum for pizza lovers ev­ery­where that’s popped-up in arguably Amer­ica’s pizza cap­i­tal, New York City.

The Mu­seum of Pizza is ded­i­cated to all things cheese and sauce, but there’s more to it than meets the tongue.

“It’s of­ten that the sim­plest ideas are the best. And we wanted to use pizza’s ubiq­ui­tous ap­peal to get peo­ple through the door and look­ing at art and hear­ing about his­tory in a dif­fer­ent for­mat,” said Alexan­dra Se­rio, chief con­tent of­fi­cer at Name­less Net­work, the group that baked the Mu­seum of Pizza idea.

“Our ap­proach to this Mu­seum of Pizza is a fine art ap­proach, so we went out to mul­ti­ple artists con­tem­po­rary in The Pizza Gui­tar, from mu­si­cian An­drew W.K., is part of a group art ex­hi­bi­tion cel­e­brat­ing pizza at the Mu­seum of Pizza in New York City.

many medi­ums, and asked them for their in­ter­pre­ta­tion of pizza,” Se­rio said. “And what we got back is — it ranges

the gam­bit, let’s just say that. That’s an un­der­state­ment.”

Lo­cated on the street level

of Brook­lyn’s Wil­liam Vale ho­tel, the mu­seum is an ex­pan­sive, one-floor space that houses a wide va­ri­ety of art, from gi­ant pho­to­graphs to sculp­tures to large in­stal­la­tions that en­gulf vis­i­tors. And the pop-up mu­seum, also known as “Mopi,” has al­ready drawn a lot of in­ter­est — more than 6,000 peo­ple came through the doors when they opened this month.

An­other in­stantly rec­og­niz­able at­tribute of the space is the bright colours that are weaved through­out the ex­hibits — per­fect for tak­ing so­cial me­dia-ready pic­tures.

“Hon­estly, I thought it would be like more of a mu­seum like at the be­gin­ning, with the pizza boxes and it kinda tells you when it was de­vel­oped and stuff like that,” said Nene Raye, vis­it­ing from New Jersey. “Then I was kinda hop­ing they had some­thing artsy in it be­cause I love tak­ing pic­tures. So this is a mash-up of ev­ery­thing — so you get a lit­tle bit of ed­u­ca­tion and then some fun, which I love.”

BE­BETO MATTHEWS/THE ASSOCIATED PRESS

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