Ex­pect dis­counts in Cana­dian cell­phone market this season

StarMetro Toronto - - BIG OPINIONS - Josh RUBINBUSINESS

At this time last year, phones were ring­ing off the hook at Rogers, Bell and Telus, as Cana­di­ans swamped the tele­com giants with de­mand for deep dis­counts, in a price war sparked by Free­dom Mo­bile.

Cus­tomers fumed at twoand three-hour wait times. Still, they waited, mostly, as the deals — $60 a month for 10 gi­ga­bytes of data — were so much cheaper than Canada’s no­to­ri­ously high stan­dard rates.

There could be some holi- day dis­count­ing in the Cana­dian mo­bile phone market

this season.

THE CANA­DIAN PRESS FILE PHOTO

There’s a bot­tom-line risk to dis­count­ing, but there’s also a risk of let­ting cus­tomers slip away for good to a ri­val com­pany.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.