Expect discounts in Canadian cellphone market this season
At this time last year, phones were ringing off the hook at Rogers, Bell and Telus, as Canadians swamped the telecom giants with demand for deep discounts, in a price war sparked by Freedom Mobile.
Customers fumed at twoand three-hour wait times. Still, they waited, mostly, as the deals — $60 a month for 10 gigabytes of data — were so much cheaper than Canada’s notoriously high standard rates.
There could be some holi- day discounting in the Canadian mobile phone market
There’s a bottom-line risk to discounting, but there’s also a risk of letting customers slip away for good to a rival company.