Hol­ly­wood snap­ping up hit pod­casts

Race for con­tent has started a wave as in­dus­try eyes new medium’s sto­ries

StarMetro Toronto - - THE KIT - Ja­clyn Peiser

Film mogul Dar­ryl F. Zanuck wwas among the skep­tics in the years y be­fore net­works started broad­cast­ing shows seven nights a week.

“Tele­vi­sion won’t be able to hold on to any mar­ket it cap­tures af­ter the first six months,” he in­fa­mously pre­dicted. “Peo­ple will soon get tired of star­ing at a ply­wood box ev­ery night.”

To make sure that tele­vi­sion sets would be­come some­thing more than un­gainly ap­pli­ances, en­ter­tain­ment ex­ec­u­tives of the late 1940s and early 1950s went in search of pro­gram­ming.

With the rise of stream­ing, the en­ter­tain­ment in­dus­try is go­ing through a sim­i­lar transf­for­ma­tion. Ex­ec­u­tives at Net- flix, f Ama­zon and Ap­ple are spend­ing wildly for con­tent, which has cre­ated a sense of ur­gency among their ri­vals at broad­cast net­works and cable channels. And like their mid­cen­tury pre­de­ces­sors, they have been ag­gres­sive about buy­ing up ready-made pro­gram­ming.

MICHAEL BECKER/BRAVO

Eric Bana and Con­nie Brit­tonare in the retelling of a real-life tragedy in Dirty JOHNTNS/

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