Hollywood snapping up hit podcasts
Race for content has started a wave as industry eyes new medium’s stories
Film mogul Darryl F. Zanuck wwas among the skeptics in the years y before networks started broadcasting shows seven nights a week.
“Television won’t be able to hold on to any market it captures after the first six months,” he infamously predicted. “People will soon get tired of staring at a plywood box every night.”
To make sure that television sets would become something more than ungainly appliances, entertainment executives of the late 1940s and early 1950s went in search of programming.
With the rise of streaming, the entertainment industry is going through a similar transfformation. Executives at Net- flix, f Amazon and Apple are spending wildly for content, which has created a sense of urgency among their rivals at broadcast networks and cable channels. And like their midcentury predecessors, they have been aggressive about buying up ready-made programming.
Eric Bana and Connie Brittonare in the retelling of a real-life tragedy in Dirty JOHNTNS/