Loblaw opens up PC In­sid­ers to all PC Op­ti­mum mem­bers

Stockwatch Daily - - FRONT PAGE - Ms. Sarah Davis re­ports

LOBLAW COM­PA­NIES Ltd. has opened up the PC In­sid­ers sub­scrip­tion pro­gram to all 16 mil­lion PC Op­ti­mum loy­alty mem­bers. The pro­gram orig­i­nally launched last year as a small in­vi­ta­tion-only of­fer of ex­clu­sive re­wards and e-com­merce ben­e­fits for select PC Op­ti­mum mem­bers who were also PC Fi­nan­cial Mastercard card­hold­ers. For an an­nual or monthly sub­scrip­tion fee, mem­bers were of­fered ma­jor re­wards on Canada’s top brands and fam­ily essen­tials, as well as free pickup and de­liv­ery on most of Loblaw’s na­tion­wide e-com­merce sites and con­ve­niences.

“What started as a small test quickly bal­looned, draw­ing more sub­scribers than we imag­ined, and a long wait­ing list. To­day that wait is over, with an open in­vi­ta­tion to cus­tomers na­tion­wide,” said Sarah Davis, pres­i­dent, Loblaw Com­pa­nies. “We’ve pack­aged up the pow­er­ful com­bi­na­tion of Canada’s favourite prod­ucts and its most com­plete e-com­merce net­work for fam­i­lies who want ex­cep­tional value and con­ve­nience.” For the $99 an­nual sub­scrip­tion, PC In­sid­ers mem­bers have ac­cess to the fol­low­ing ex­clu­sive value and con­ve­nience of­fers across Loblaw’s many brands, 2,500 stores, and na­tional e-com­merce net­work — in­clud­ing more than 600 PC Ex­press pickup sites:

• Free PC Ex­press e-com­merce gro­cery pickup (worth up to $260 an­nu­ally for a weekly shop­per);

• Free ship­ping from the Shop­pers Drug Mart web­site and Joe Fresh web­site (worth up to $92 an­nu­ally for a monthly shop­per);

• An ex­tra 20 per cent back in PC Op­ti­mum points on all brands of baby di­a­pers and for­mula;

• An ex­tra 20 per cent back in PC Op­ti­mum points on all pur­chases of PC Or­gan­ics prod­ucts, PC Black La­bel Col­lec­tion prod­ucts, Joe Fresh prod­ucts in­clud­ing those from the Joe Fresh web­site (1), and lux­ury beauty it ems pur­chased on-line at the Shop­pers Drug Mart web­site;

• A sur­prise home-de­liv­ered box of the com­pany’s favourite cu­rated Pres­i­dent’s Choice items;

• A $99 travel credit an­nu­ally, for el­i­gi­ble PC travel ser­vices book­ings. “This launch is a big op­por-

tu­nity for our most loyal cus­tomers, as the more they use the sub­scrip­tion the more they will save and earn,” said Ms. Davis. “PC Op­ti­mum loy­alty points are al­ready in the wal­let of 16 mil­lion Cana­di­ans, and this is a new op­por­tu­nity for mem­bers who want to take their loy­alty ben­e­fits to the next level.”

Over the last year, ini­tial PC In­sid­ers mem­bers have on av­er­age re­ceived ben­e­fits that are more than twice the value of the sub­scrip­tion costs, with some earn­ing many times the price. The com­pany used feed­back from ini­tial mem­bers to evolve pro­gram of­fers, tai­lor­ing its re­wards. It ex­pects the pro­gram will con­tinue to evolve and grow. (1) Black­out pe­ri­ods may ap­ply.

About Loblaw Com­pa­nies Ltd.

Loblaw Com­pa­nies is Canada’s food and phar­macy leader, and the na­tion’s largest re­tailer. Loblaw Com­pa­nies pro­vides Cana­di­ans with gro­cery, phar­macy, health and beauty, ap­parel, gen­eral mer­chan­dise, fi­nan­cial ser­vices, and wire­less mo­bile prod­ucts and ser­vices. With more than 2,400 cor­po­rate, fran­chised and as­so­ciate-owned lo­ca­tions, Loblaw, its fran­chisees and as­so­ciate owners em­ploy ap­prox­i­mately 200,000 full-time and part-time em­ploy­ees, mak­ing it one of Canada’s largest pri­vate sec­tor em­ploy­ers.

Paul M Bee­ston, Scott Bar­clay Bon­ham, War­ren Bryant, Christie James Beck­ett Clark, Margaret Harris, Clau­dia Kotchka, John Ste­wart Lacey, Nancy H O Lock­hart, Thomas Charles O’Neill, Beth Marie Pritchard, Sarah E Raiss, Wil­lard Galen Garfield We­ston

(L) Shares: 375,155,761

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