F-150 ROCKET LEAGUE EDITION SET FOR LAUNCH

Ford Blasts Further Into Gaming With Psyonix Collaboration

THE all-new 2021 Ford F-150 is available with a wide array of features, but thanks to a collaboration between Ford and video game maker Psyonix, a new virtual version comes complete with a rocket booster. This animated pickup truck comes as part of the popular Rocket League multiplayer video game where vehicles take center stage to compete in soccer matches. The Ford F-150 Rocket League Edition will be available as an in-game purchase Feb. 20-28. The F-150 bundle also includes a chairman decal, two sets of F-150 wheels, F-150 Rocket League Edition engine audio, F-150 boost and F-150 player banner.

F-150’s appearance in Rocket League continues Ford’s wider push into gaming after successful sponsorships with other titles, such as Forza. Ford worked collaboratively with Psyonix, a critically acclaimed video game developer, to create the truck. Ford also will produce commercial shorts narrated by actor Bryan Cranston aimed at gamers.

To ensure the F-150 Rocket League Edition in-game vehicle maintains the real-world styling cues and Built Ford Tough DNA of the iconic pickup, the F-150 design team collaborated with designers at Psyonix, maker of Rocket League. The athletic-looking F-150 that appears on screen is based on the all-new 2021 F-150 and features signature C-clamp headlight design, rounded wheel arches, drop-down windows and “F-150” stamped in the tailgate.

Along with the in-game vehicle, Ford will serve as presenting sponsor for this month’s Rocket League Championship Series Winter Majors, which include an arena full of billboards and a special F-150 that appears between matches to repair and ready the Rocket League pitch for play by repainting boundary lines and towing away damaged vehicles. Ford will sponsor the Ford + Rocket League Freestyle Invitational, a judged competition where select players show off their best in-game moves and tricks – with one lucky contestant winning a real 2021 F-150.