RAM LAUNCHES SECOND PHASE OF ‘BUILT TO SERVE’ TRUCKS WITH LIMITED-EDITION MODELS

RAM Truck announced the second phase of its Built to Serve trucks, which will honor the firefighters, police officers and emergency medical service providers who serve or have served our communities. The first installment honors the firefighter community. Each of the three main first responder services will be honored by Ram with two specially selected, unique lowvolume exterior paint colors that evoke the spirit, mission and history of that service. This firefighterinspired Ram 1500 Built to Serve edition is offered in Redline and Diamond Black exterior colors, with a black interior with orange accent stitching.

Ram 1500 Built to Serve trucks feature other unique interior and exterior features that set them apart, including a United States flag and a Built to Serve decal on each of the rear quarter panels.

Built to Serve trucks get additional stylish exterior cues, including a unique treatment consisting of an allblack grille and surround, black bumpers, black-bezel premium lighting and 20-inch aluminum wheels with a unique-to-theedition Technical Gray finish. Bodycolor wheel flares also accent the exterior. Complementing the look are black badges, black wheel-towheel side steps and dual four-inch black exhaust tips.

Inside, the Built to Serve Ram trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The first installment of the second phase of Built to Serve trucks offers an orange accent stitching.

These new Ram models are also ready to display their owners’ first responder pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches—flags, name tapes or slogans—to personalize their Built to Serve truck. Front seat-back panels are covered with Pouch Attachment Ladder System/ Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

Packages for Ram Built to Serve editions are available on Big Horn models and in all body styles and all powertrains.

Ram 1500 Built to Serve models have a manufacturer’s suggested retail price (MSRP) of $46,625, plus $1,795 destination.